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Generations of Strength: A Mother-Daughter Journey In the Asphalt Industry
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If you’ve listened to this podcast for a bit, you know that I come from an entrepreneurial family in highway construction. My mom took over when my dad suddenly passed away.
She and I recently appeared together on a Women of Asphalt webinar where Mom talked about her experience while I mainly discussed what women in asphalt can do today to help themselves and their organizations thrive. And today, I want to share that conversation with you and let you hear from my mom, Sandy Brasier, for the first time on the show!
In this episode of the Contractor’s Daughter podcast, you’ll hear about key lessons learned through resiliency, drive, and inspiration during hard times as a female entrepreneur in the business.
You’ll also learn how to stand out and impress as women in the asphalt industry while helping your organization achieve its objectives, the importance of building relationships (generally and with other women, specifically) in construction, and so much more!
4:28 - Key lessons I’ve learned about resiliency and staying motivated during tough times
8:13 - Mom’s role in the company before Dad’s unexpected death and how she took over the business
13:28 - Strategies and mindset shifts that can help you navigate challenges within your asphalt career and business
19:51 - How relationships supported Mom through the difficult time in the business after her husband’s passing
24:56 - The relationship legacy that Dad left behind for us
28:04 - How women in construction can assert themselves as leaders and contribute to their organization’s growth and success
35:02 - One thing I wasn’t aware of despite growing up in highway construction and the advantage women have in the industry right now
39:40 - Where Mom found the drive to keep going forward with the family business
44:49 - How building relationships with other women in the asphalt industry has impacted both of us
50:50 - Final advice, inspiration, and words of wisdom
Mentioned In Generations of Strength: A Mother-Daughter Journey In the Asphalt Industry
Soundtracks: The Surprising Solution to Overthinking by Jon Acuff
Your New Playlist: The Student’s Guide to Tapping Into the Superpower of Mindset by Jon Acuff with L.E. and McRae Acuff
Blue Ocean Strategy by W. Chan Kim and Reneé Mauborgne
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
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