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Understanding Your Workforce is Key to Recruit and Retain Top Talent
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CONEXPO isn’t just the largest construction show in North America. It also has an incredible amount of content on its website with articles, interviews, and other very helpful resources. So when they asked if I was willing to be interviewed for an article, I jumped at the chance!
In this episode of the Contractor’s Daughter podcast, you’ll hear part one of my interview with Gregg, where I talk about understanding your workforce and improving your recruitment, development, and retention through gathering and implementing valuable feedback from employees.
4:23 - How I’d characterize the labor crunch today versus in 2022 and why it’s different
12:50 - How to use surveys and interviews to figure out what you need to do to build your brand
18:48 - How affordable (or even free) software tools can help you survey and interview your workforce
23:59 - The benefit of a third-party interviewer and how interviews can help with brand messaging and talent acquisition
30:43 - How the ideal customer concept can help you identify the ideal person for your workforce
32:20 - The fine line you have to walk as you’re getting to know your employees
35:50 - The importance of having or working with someone who understands employer branding and marketing
Mentioned In Understanding Your Workforce is Key to Recruit and Retain Top Talent
Workforce Strategy Health Assessment
“Secrets for Recruiting and Retaining Top Talent at Every Level” | CONEXPO-CON/AGG
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
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Chapters
1. Understanding Your Workforce is Key to Recruit and Retain Top Talent (00:00:00)
2. How I’d characterize the labor crunch today versus in 2022 and why it’s different (00:04:23)
3. How to use surveys and interviews to figure out what you need to do to build your brand (00:12:50)
4. How affordable (or even free) software tools can help you survey and interview your workforce (00:18:48)
5. The benefit of a third-party interviewer and how interviews can help with brand messaging and talent acquisition (00:23:59)
6. How the ideal customer concept can help you identify the ideal person for your workforce (00:30:43)
7. The fine line you have to walk as you’re getting to know your employees (00:32:20)
8. The importance of having or working with someone who understands employer branding and marketing (00:35:50)
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