A Welcoming Brand Starts at the Forecourt - Episode 319

Convenience Matters

Content provided by Paula Bellenoit and National Association of Convenience Stores. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Bellenoit and National Association of Convenience Stores or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

2+ y ago 33:41

MP3•Episode home

The customer experience starts at the forecourt and extends to the inside of the store. Add a local and community focus to the mix and retailers can create a winning offer.

Related Links:

Cenex Cenex LIFT Initiative

Hosted by: Jeff Lenard

About our guest:

Akhtar Hussain, Director of Refined Fuels Marketing, Cenex

Akhtar Hussain is the director of refined fuels marketing at CHS, where he is responsible for Cenex brand marketing, retail development and retail imaging and equipment for Cenex, which has more than 1,500 convenience store locations across 19 states. In his more than 10 years at CHS, Hussain has held a number of roles including manager of petroleum equipment and manager of refined fuels marketing. A Minnesota native, he received his degree in marketing from Metropolitan State University.

Kyle Knutson, CEO of Synergy Cooperative

Kyle Knutson is CEO of Synergy Cooperative, a locally customer-owned cooperative located in Northwest Wisconsin. Kyle and his team run the local Cenex-branded location in Cumberland, Wisconsin.

442 episodes

#Business #MBA #Marketing #Paula Bellenoit #National Association of Convenience Stores #Customer Experience