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Three Requirements for Effective Brand Positioning - Episode 438
Manage episode 415189160 series 1157134
Content provided by Paula Bellenoit and National Association of Convenience Stores. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Bellenoit and National Association of Convenience Stores or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brand positioning is a significant part of business because it’s ultimately about how you communicate your offer to customers—and if it resonates. We'll share common pitfalls that businesses fall into and how to fix them.
Hosted by:
Jeff Lenard
About our Guest:
Kathy Guzmán Galloway, Head Wizard, The Clarity Wizard
With 20 years of CPG experience, Kathy has helped hundreds of organizations increase revenue and decrease risk by clarifying their brand positioning. She’s worked with brands like Nature Made, Lay’s, and Chiki Chiki Boom Boom, among others, to turn strategy and data into action.
439 episodes
Share
Manage episode 415189160 series 1157134
Content provided by Paula Bellenoit and National Association of Convenience Stores. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Bellenoit and National Association of Convenience Stores or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brand positioning is a significant part of business because it’s ultimately about how you communicate your offer to customers—and if it resonates. We'll share common pitfalls that businesses fall into and how to fix them.
Hosted by:
Jeff Lenard
About our Guest:
Kathy Guzmán Galloway, Head Wizard, The Clarity Wizard
With 20 years of CPG experience, Kathy has helped hundreds of organizations increase revenue and decrease risk by clarifying their brand positioning. She’s worked with brands like Nature Made, Lay’s, and Chiki Chiki Boom Boom, among others, to turn strategy and data into action.
439 episodes
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Similar to Convenience Matters
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