Brenden Kumarasamy: Making Communication Fun and Engaging

Conversational Selling

About Brenden Kumarasamy: Brenden Kumarasamy is the founder of MasterTalk; he coaches ambitious executives & entrepreneurs to become the top 1% of communicators in their industry. He also has a popular YouTube channel, MasterTalk, to provide free access to communication tools for everyone worldwide. From the ages of 5 to 16, not only was he scared of communication, like most of us, but he had to give presentations in a language He DIDN'T EVEN KNOW! How CRAZY is that? Only in university did he start refining his communication skills through case competitions. This experience helped Brenden start his YouTube & coaching business, MasterTalk. Check out the latest episode of our Conversational Selling podcast to learn more about Brenden.

In this episode, Nancy and Brenden discuss the following:

• Importance of communication in sales.
• Brenden's unique way of practicing communication entertainingly.
• Overcoming challenges in public speaking.
• Entertaining communication practices: random word exercises, question drill exercises, and video message strategy.
• Dealing with imposter syndrome when posting his first video on YouTube.
• Essential elements of effective communication: smiling, pausing, vocal tone variety, pacing, and putting it all together.
• Body language mistakes.

Key Takeaways:

• Communication is like juggling 18 balls at the same time.
• If you can make sense out of nonsense, you can make sense out of anything.
• Smile when you're listening; don't have a poker face.
• The point is to practice one medium of communication at a time.

"Yeah, for sure, Nancy. And the reason is that when you switch communication mediums, you don't default back to zero but start pretty low. I'll give you an example. Giving presentations is a completely different skill set than presenting on social media. When you're presenting in front of an audience, there are 50 people in front of you. You can engage with them, you can hug them, you can give them a high five. When I first opened the camera and started presenting, there was nobody in front of me. So, I'm talking to a piece of metal. So, it was hard for me to bring the same energy and enthusiasm. And it was awkward the first time I started presenting on camera. That's why I was nervous about it and got better over time. Like podcast casting, the first time I was on the show, I wondered why somebody would want to interview me. I was like a 22, 23-year-old kid who barely had a business. So yeah, I had a lot of imposter syndrome.." – BRENDEN.

"Most people are bad at smiling when speaking, especially when listening. I'll give you an example. Let's say you're on a sales call, and we see this all the time with terrible sales reps; when they're listening to the prospect's answers to their questions, they're nodding their head but have a poker face on. So they go, mm-hmm, mm-hmm. So, what you're telling indirectly is you're telling the prospect, hey, I don't care about your answer; I want to sell you on my product. Whereas if you do the same thing but you're smiling, and you're saying, mm, a lot less, the prospect feels seen, heard, and understood. So that's one. " – BRENDEN.

"So, pacing just means a lot of speech coaches will always say speak slower. That's not always the right answer. And the reason is that if I'm slow, you get bored too. So, the key is to have the best speaker's pace. So, if I'm talking and then I take a moment for you to pause and say, hey, what I'm about to say is key, notice that because I'm constantly changing my pace as I'm speaking, it's just very subliminal. Most people aren't noticing this because I'm not pointing it out until right now. Then you're noticing that I'm paying attention to what Brenden says." – BRENDEN.
Connect with Brenden Kumarasamy:

• LinkedIn: www.linkedin.com/in/brendenkumarasamy
• Master Talk:https://www.mastertalk.ca/

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