In today’s world of business, when it comes to picking up the phone, most people hate it and won’t do it. There’s a belief that cold calling doesn’t work. It won’t work if it’s not done consistently. Today’s audience tends to hide behind social media and uses excuses like “there’s no point, customers will be annoyed. They don’t like receiving cold calls”. That is completely false. The truth is emotions are difficult to convey through words in a written email or in digital marketing. Bottom l ...