How To Combine Story Based Advertising With Direct Response Copy Principles Featuring Adil Amarsi

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Adil Amarsi is a Professional Copywriter who has been called The Alchemist of Persuasion, The StorySeller, and most notably, The Michelangelo of Offer Creation. His biggest skill is taking complex formulas and ideas and making them so simple that anyone can apply them and use them.

Using his ability, he has been fortunate enough to help people, companies, celebrities in different industries, and more go on to have massive success. In terms of results, his clients have made just over eight hundred and twenty-one million dollars ($820M) from direct work with him between 2008 to 2020.

Episode Highlights

Direct response is all about getting someone to respond to you directly by using their pain to get to them.
Story-based principles are where you tell a true story of your origin.
The best way to find the right part of the transformation story to tell is by looking at exactly where your ideal client is currently and picking the part of the story that can help them at that point.
Find out exactly what your audience isn't responding to and double down to what they are responding to.
Start asking your clients question like you are auditioning for a brand new best friend.

14 episodes

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