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21: Checklist for a High Converting Photography Website Homepage
Manage episode 379454965 series 3453953
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Your photography website homepage is the first stop for your dream clients, so it’s key to have a homepage that guides your dream clients from stranger to client.
After working on dozens of photography websites, I have a proven checklist of what needs to be included in your online welcome mat, a.k.a. your homepage.
Tune in to hear the six must-have elements, so you can be sure you’ve included all of these on your homepage.
01:54 — Capture attention with a results-based headline that speaks to your ideal client
03:06 — How to use Mindset Motivators to speak to your client's deepest emotions and desires
05:14 — Position yourself as the easy-yes choice for your dream photography clients
08:31 — Use a "Let Me" statement to invite your website visitors to take the next step
10:07 — Sharing a glimpse of your services or your offers
13:21 — Great customer testimonials can grow your business faster than practically any other kind of content
18:34 — Take the time to tell them who you are to create an immediate connection
📚MENTIONED IN THIS EPISODE
• Website Checklist: https://whatsarasaid.myflodesk.com/homepagechecklist
• StoryBrand book: https://bookshop.org/p/books/building-a-storybrand-clarify-your-message-so-customers-will-listen-donald-miller/9308684
• StoryBrand Blog Post on Client Testimonials: https://buildingastorybrand.com/get-customer-testimonials/
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If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work.
As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course
Join us inside Words that Click!
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From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.
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