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22: Building a Sales Page That Converts with Octavia Elease
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Website design goes hand-in-hand with your copy to make your sales page convert.
Your design communicates your personality, it can evoke emotion, and it’s what ensures your dream clients can easily read your copy and know how to work with you.
Octavia Elease, a Showit Website Design Partner and HoneyBook Pro, joins me to talk through some of the design considerations for building a sales page that converts. She also shares how you can showcase more of your personality through your website design.
01:38 — The role website design plays in showcasing your personality to attract right-fit clients
03:05 — How to bring your authenticity to your website
04:42 — Navigating the challenge to show up as your full self online
10:22 — What makes up an effective sales page
12:19 — What to include in your sales page design so it converts
16:33 — Leveraging FAQs in the right way
19:27 — How to make you calls to actions stand out
👋 CONNECT WITH OCTAVIA ELEASE (SHE/HER)
Octavia Elease, a web designer and systems strategist, believes that blending strategy with personality is the key to success in business. She has assisted over 100 business owners in highlighting their value and showcasing their expertise through revitalized websites and workflows. Her ultimate goal is to help entrepreneurs create a strategic, connection-driven client experience. As a Showit Design Partner and HoneyBook Pro, she is committed to improving the online presence of the independent business community. In addition to being a passionate entrepreneur, Octavia is a devoted boy mom and devout believer. When she is not designing or teaching, you can catch her spending time with Mickey and friends at Disneyland.
Website: https://octaviaeleasedesigns.com/
Instagram: https://www.instagram.com/octaviaeleasedesigns/?hl=en
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JOIN US INSIDE WORDS THAT CLICK
If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work.
As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course
Join us inside Words that Click!
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Discover your brand voice type, so that you can feel confident in standing out through your words.
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From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.
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🌐 Website
🎥 YouTube
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