Jean Tully- Adored Boudoir Photography- Episode 12 Cosmos & Commerce podcast

9M ago 48:43

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Cosmos and Commerce: Sip Savor Succeed - Jean Tully Interview Summary

Introduction:

Hosts: Janis Francis (Humble Crate Artisan Marketplace and RE MAX Connection) and Michele Cook (Body Ache Escape Massage Center).
Theme: Exploring the intersection of business and pleasure.
Guest: Jean Tully, one of the best boudoir photographers, specializes in capturing the natural beauty of women in a comfortable environment.

Jean Tully's Journey:

Initial Introduction: Met Michele Cook at a National Association of Women Business Owners meeting.
Photography Passion: Started in middle school with a focus on portrait photography, took a break and rediscovered her love for it.
Diverse Services: Began with boudoir photography, inspired by a personal experience, and expanded to cater to women of all ages. Her boudoir studio offers an empowering experience for women to step out of their comfort zone.

Business Insights:

Transitioning Between Genres: Every boudoir photography session is unique. Jean ensures a safe space for clients to feel comfortable in front of the camera.
Finding a Niche: Boudoir photoshoots resonated due to the universal struggle of women with self-image. It's a great way for women to feel confident in their own skin.
Business Growth: Challenges include space expansion, hiring a glam squad, and maintaining a luxury boudoir session's integrity.
Revenue Driver: Boudoir images constitute 80% of her business, largely driven by word of mouth and social media.

Innovative Ventures:

Movie Set Photoshoots: Popular themes like Barbie sets offer a unique experience where clients can immerse themselves in themed photoshoots.
Branding for Small Businesses: Emphasizes the importance of conveying the right brand message through visuals, especially in the golden age of Hollywood look.

Advice and Reflections:

For Aspiring Photographers: Commitment is key; it's a 24/7 job. The most important thing is to understand body language and create fun pictures.
Balancing Creativity and Business: Dedicate specific days for creativity and others for business tasks. Having a professional hair and makeup artist is crucial.
Client Satisfaction: Recognize when a client isn't a good fit and prioritize the right clients. Boudoir albums are a popular choice as a special occasion or wedding gift.
Relaxation: Organizes trips, like boudoir shoots in luxury hotels in Jamaica and upcoming tours in Italy.

Links

https://cosmosandcommerce.com
https://www.facebook.com/cosmosandcommercepodcast

20 episodes