Episode 107-ChatGPT and Trends in Legal Marketing Technology-with Jared Correia

Counsel to Counsel - Career Advice for Lawyers

I don’t spend a lot of time talking about technology on this podcast. But I use technology all the time to manage my business and to increase my marketing efficiency. In fact technology is a critical reason why I am able to operate as a solo and while I don’t have to outsource much of my own marketing.

While I haven’t focused on technology on Counsel to Counsel, my interest in technology is actually high. And when the next shiny object comes into my consciousness, I’m often intrigued.

In general, I’m not an early adopter. I’d rather let others do the beta testing. But in the four months since we heard about ChatGPT, I’ve been meaning to give it a try. And this month I finally did. And what I discovered blew me away.

So I figured this was a good time to invite back Jared Correia, a legal tech guru who gave me my start in podcasting 5 years ago. Jared was last on Counsel to Counsel in 2020 when he spoke about podcasting as a marketing tool. You can hear him on Episode 34.

Jared has also been kind enough to have me on both of his great podcasts, The Legal Toolkit which is sponsored by the Legal Talk Network, and the Non-eventcast Podcast hosted by Above the Law.

Jared Correia is the founder & CEO of Red Cave Law Firm Consulting, which provides business management consulting to attorneys directly, and through partnerships with bar associations. He is also the cofounder & COO of Gideon Software, a technology company that offers chat-based intake, qualification, scheduling and document assembly services to law firms.

And he was a pioneer in legal podcasting.

Jared is all about helping law firms improve their operations and grow their businesses. Part of that includes helping lawyers be more effective in leveraging technology. He’s been a huge help to me as well when I have technology questions.

Today, Jared will give a quick overview of ChatGPT and how it can help you streamline your marketing. And while I have him here, I’m going to pick Jared’s brain about other marketing.

So today will be a high level overview of the tools that you should have to ensure marketing success. You should listen to the Non-Eventcast if you want to get a lot more depth.

Additional Episodes

• Episode 34-Podcasting as a Legal Marketing Tool -Jared Correia on Counsel to Counsel
• How Coaching Can Help Attorneys Increase Career Satisfaction-Stephen Seckler on the Legal Toolkit
• Referral Marketing and Marketing Technology-Stephen Seckler on the ATL’s Non-Eventcast