The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Mark Young and Justin Girouard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Young and Justin Girouard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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CPG Reality Check – Ep. 49
Manage episode 323964247 series 3080485
Content provided by Mark Young and Justin Girouard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Young and Justin Girouard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome back to CPG Insiders, on this episode your Hosts Dr. Mark Young and Justin Girouard talk about just how much of a brand can some products become.
Content Outline:
Segment 1: How Ad Agencies sell Clients that they need to build their brand. The truth of it is that some products are built to be brands, and some products are made to be things.
Segment 2: Does the Brand / Product tell the world something about me? This doesn’t mean that a product can’t be KNOWN for something.
Segment 3: The guys get into the 7 Truths of this topic
If you want to learn more about CPG Advertising you can contact us through jandhlabs.com.
We appreciate everyone listening, please leave us a review on the platform you engage in podcasts. We cannot tell you how much we appreciate reviews, it helps us reach more listeners and entrepreneurs like yourself.
79 episodes
Share
Manage episode 323964247 series 3080485
Content provided by Mark Young and Justin Girouard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Young and Justin Girouard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome back to CPG Insiders, on this episode your Hosts Dr. Mark Young and Justin Girouard talk about just how much of a brand can some products become.
Content Outline:
Segment 1: How Ad Agencies sell Clients that they need to build their brand. The truth of it is that some products are built to be brands, and some products are made to be things.
Segment 2: Does the Brand / Product tell the world something about me? This doesn’t mean that a product can’t be KNOWN for something.
Segment 3: The guys get into the 7 Truths of this topic
If you want to learn more about CPG Advertising you can contact us through jandhlabs.com.
We appreciate everyone listening, please leave us a review on the platform you engage in podcasts. We cannot tell you how much we appreciate reviews, it helps us reach more listeners and entrepreneurs like yourself.
79 episodes
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Similar to CPG Insiders
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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