Best Justin Girouard Podcasts (2024)

1
Unlock the Secrets to Building a Lasting CPG Brand 54:35

6d ago54:35

54:35

In today’s episode of CPG Insiders, Justin welcomes Paul, the Creative Director at Jekyll+Hyde, to explore the crucial elements of building a brand that lasts in the CPG industry. They discuss the importance of understanding your brand's identity, knowing your customers, and developing cohesive messaging that resonates with your target audience. Th…

1
Inside a Real Client Meeting with Scrummy Sweets! 1:32:17

1M ago1:32:17

1:32:17

In today’s special edition of CPG Insiders, Mark + Justin offer a behind-the-scenes look at their consultative process with emerging brands in the consumer packaged goods industry. They engage with the founders of the Scrummy Sweets Co. to dissect the challenges and opportunities of launching a new product in a highly competitive market. From discu…

1
The Amazon Effect 43:47

2M ago43:47

43:47

On today's episode of CPG Insiders, Mark + Justin delve into the critical role of Amazon in the CPG landscape, emphasizing how it's shaping consumer behavior and expectations. They discuss strategies for effectively using Amazon as a platform, from choosing the right fulfillment options to navigating the competitive marketplace. They also address t…

1
Law and Order - How to Stay Out of Jail 43:03

3M ago43:03

43:03

On today's episode of CPG Insiders, Mark + Justin address the critical topic of legal navigation within the CPG industry. They underline the importance of understanding FDA and FTC guidelines to prevent regulatory pitfalls, especially when making product claims. They discuss the need for specialized legal counsel to aid in classifying products appr…

1
The Critical Importance of Intellectual Property 28:27

3M ago28:27

28:27

In this episode of CPG Insiders, the focus turns to the critical importance of intellectual property (IP) in the CPG world. Mark + Justin explore how IP serves as a vital asset that can greatly enhance a company's market value, drawing parallels to real estate. They cover the essential aspects of patents, trademarks, copyrights, and trade secrets, …

1
CPG Product or Business 30:47

4M ago30:47

30:47

In todays episode of CPG Insiders Mark + Justin tackle an essential question for entrepreneurs: Do you have a single product or the foundation for a broader business? They delve into the critical differences between having a successful item on platforms like Amazon and building a sustainable, scalable business capable of thriving in the competitive…

1
10X is Easier than 2X 54:29

4M ago54:29

54:29

On today’s episode, Mark + Justin dive into the game changing strategies from the book “10x is Easier than 2x” by Dan Sullivan and Dr. Benjamin Hardy. They explore the revolutionary concept that aiming for tenfold growth is not only more exciting, but often easier than the traditional goal of doubling. Drawing from their extensive experience, Mark …

1
ECRM (Efficient Collaborative Retail Marketing) w/ David Biernbaum 1:14:53

5M ago1:14:53

1:14:53

This episode, Mark + Justin welcome back master broker, David Biernbaum, to discuss his experience with ECRM (Efficient Collaborative Retail Marketing) and its impact on the Consumer Packaged Goods industry, especially for entrepreneurial brands. ECRM has changed the industry by offering category-specific events where new companies get a chance to …

1
The Visual Disconnect: Exploring DTC Companies' Video Resistance with Satish Jayakumar 18:03

5M ago18:03

18:03

In our latest podcast, we had the privilege of hosting Satish Jayakumar, a seasoned entrepreneur with over 24 years of diverse experience in strategic online business development. Currently serving as the COO at Increasingly, board director at Kavida.ai, and the visionary behind Future Anthem Consulting, Satish shared insights into the effectivenes…

1
Mentorship - w/ Lauren Stiebing - Ep. 69 38:01

6M ago38:01

38:01

This episode, Mark meets with Lauren Stiebing of LS International to discuss mentorship. The right mentor can fast track your learning + help you take your business to the next level. Lauren shares her insights into how to connect with the right mentor and what kind of commitment it takes to build an impactful mentor-mentee relationship. Plus, Mark…

1
The Most Organized Man in America - w/ Andrew Mellen 1:00:27

7M ago1:00:27

1:00:27

This episode, Mark + Justin talk entrepreneurlife and the age-old "too much to do, not enough time" problem with Andrew Mellen, author of Calling Bullsh*t Busy. Andrew teaches entrepreneurs, businesses, and everyday people how to leverage time management + simplification to create freedom through organization. Deeper than just 'getting organized', …

1
Navigating the US Market: Why It Isn't Like Other Markets with Dr. Mark Young and Justin Girouard 20:43

8M ago20:43

20:43

This podcast episode features Dr. Mark Young and Justin Girouard, hosts of the CPG Insiders podcast and leaders at Jekyll and Hyde Advertising and Marketing. They share their insights on navigating the US market compared to other markets and discuss the challenges and reasons why many brands that have succeeded in other countries often fail when tr…

1
Product content - what it is, why you need it 42:21

8M ago42:21

42:21

This episode, Dr. Mark Young is joined by Randy Mercer, Chief Product Officer at 1WorldSync, to talk about product content - what it is, why you need it as a retail vendor, and how product content platforms help both brands and retailers drive sales. For brands entering their first retailer, getting product content to stores to help them operate th…

1
Rite Aid's Brace for Bankruptcy w/ Special Guest David Biernbaum 1:06:18

8M ago1:06:18

1:06:18

This episode, Mark + Justin are joined by David Biernbaum to talk about Rite Aid's brace for bankruptcy and projections to close hundreds of stores. They dig into what the progression of this bankruptcy filing could look like over the next few months for vendors + consumers. Most importantly, the guys discuss the impact on suppliers working with Ri…

1
How to Survive Rapid Business Scaling with Tim Moore 19:25

10M ago19:25

19:25

Join us in this engaging discussion as we sit down with Tim Moore, Chief Technology Officer, EVP of SharkNinja, to explore the fascinating realm of innovation scalability. Discover how a multibillion-dollar powerhouse can harness the agility of a startup, delving into the lifecycle of new ideas and the pivotal factors that drive their scalability. …

1
How to Get into Brick-and-Mortar Retail Today! Introducing PharmaVision! 28:58

11M ago28:58

28:58

On this episode of CPG Insiders, Mark and Justin introduce the company that is revolutionizing the new product entry process into brick-and-mortar retailers, PharmaVision! If you have a health-enhancing product with limited distribution or looking to gain your first major retailer, this is the must-listen-to episode for you! For new listeners of th…

1
Pricing & Price Strategies w/ Ben Reich Ep. 64 50:41

11M ago50:41

50:41

Today, the guys talk pricing and price strategies. How, with inflation - your product isn't competing with just competitors, but with a gallon of gas, or other basic necessities. We have an excellent guest Ben Reich that we jump right in with. Tune in and give it a listen. Ben Reich is the Co-founder and CEO of Datasembly (backed by well-known VCs)…

1
Never Split the Difference w/ Chris Voss 48:33

11M ago48:33

48:33

This week’s exciting episode deviates from our standard entrepreneurial guest, instead we have a former FBI agent hostage negotiator, Chris Voss. Chris Voss is also the author of the world renown book “Never Split the Difference: Negotiating As If Your Life Depended On It” – recounting the practices and tactics Chris used in hostage negations and h…

1
Building Your Board Portfolio with Florence Rollet 11:44

12M ago11:44

11:44

Florence Rollet, Independent Board Member for Anora Group and Arla Foods, shares insights on pursuing board work and navigating the process effectively. Emphasizing diverse skills and a strong network, she advises considering board roles at different career stages. Florence offers guidance for public and private board opportunities, highlighting th…

1
How to Create Impactful Relationships for Growth in Business and Life w/ Joe Polish 1:22:42

1y ago1:22:42

1:22:42

This week we welcome the charming and brilliant Joe Polish. Mark and Justin discuss his New York Times best-selling book “What’s in it for Them?” Joe Polish is one of the most sought after marketers alive today, known for his ability to connect with almost anyone on the planet. Joe continues to be a prominent figure in the world of business and ent…

1
How to Link Business Performance and Culture with Megan Giannini 9:51

1y ago9:51

9:51

Megan Giannini, the Global Head of Talent, Development and Organizational Effectiveness at Philips, shares her practical experience in connecting business performance and culture, exploring how culture can be made tangible and effectively supported with tools and methodologies. Megan also shares how to integrate culture with talent strategy and lev…

1
How to Create a Meaningful Brand and Impact the World w/ Sweet Leaf CEO Michael May - Ep. 61 57:36

1y ago57:36

57:36

For today’s episode we welcome our guest, the owner of Sweet Leaf, Michal May. Michael recounts his father’s incredible journey starting the company. We learn about alternatives to sugars, and the laborious process of getting FDA approval. Mark, Justin, and Michael discuss the lessons they’ve learned that are crucial for the success of starting a c…

1
How the Pandemic Changed Meetings – w/Special Guest David Biernbaum 54:27

1+ y ago54:27

54:27

This Show’s Notes Mark is in sunny Florida for today’s show, and Justin is in an ice storm in Detroit. Mark let’s us know a little about our guest David Biernbaum. The guys jump right in to how the pandemic changed meeting. From retailers conducting business differently, to ECRM being digital. Pre-Pandemic, all the retailers would have an annual re…

1
How to Inspire Diversity in the Tech World with Delphine Donné 13:25

1+ y ago13:25

13:25

Delphine Donné, the VP General Manager of Logitech Personal Workspace Solutions shares her experience of working in the consumer electronics industry for over three decades and reflects on how the industry has evolved during this time. She specifically highlights Logitech's success in creating a highly inclusive work environment, and provides insig…

1
Clinical Research 42:04

1+ y ago42:04

42:04

Today’s Episode These shows are essentially conversations that we, at the Agency have every week. The core of these shows come from meetings we have taken with clients. If we get three people asking us the same questions in a week, there has to be other people who would benefit from knowing this information. Every show here is built on something so…

1
The Secrets Behind Successful Mentorship with David Clutterbuck 11:25

1+ y ago11:25

11:25

On this episode of the career success podcast, David Clutterbuck, professor, author and serial entrepreneur shares his secret behind increasing the success of retaining talent, recruitment, succession planning, and diversity management.By LS International

1
How to Bring Diverse Skillsets Together to Create High Performing Teams with Elaine Bowers Coventry 14:10

1+ y ago14:10

14:10

Elaine Bowers Coventry, Chief Customer and Commercial Officer at The Coca-Cola Company explains how we can use inclusion as a powerful tool to get better business outcomes and fully exploit the power of people. In legacy organizations, Elaine explains how can we enable new skills and capabilities to integrate and thrive.…

1
Inflation and Why You Should Keep Advertising - Ep. 58 20:46

1+ y ago20:46

20:46

Content Outline For Today's Show Segment 1: When we have increased costs and increased store brand sales - do not stop advertising Segment 2: The odds that you are the only one product in market that can do what you can do is very unlikely Segment 3: When you cut advertising and marketing, you reduce your future value - momentum matters If you have…

1
The Best Advice for Brand Managers – an Interview with Kevin Namaky - Ep. 57 37:31

1+ y ago37:31

37:31

Content Outline: Segment 1: Foundational Info for Brand Managers Segment 2: What are the Common Mistakes Brand Managers Make Segment 3: Peer to Peer Interaction and Sessions with Kevin’s team Kolbe Info - https://www.kolbe.com/ Guest Biography: Kevin is a trained educator with 20 years of experience as a CPG executive. Since founding Gurulocity in …

1
Dr. Sarah Marion Part 2 52:45

1+ y ago52:45

52:45

Justin had so much more to talk about to a past guest, Dr. Sarah Marion the Director of Syndicated Research at Murphy Research. She was kind enough to give us, and YOU some more time to dive into some of the data that makes Justin Smile!!!

1
How to Balance Social Responsibility and Performance with Douglas Lamont 10:34

2y ago10:34

10:34

Social responsibility is high on most company’s agendas and on this interview with Douglas Lamont, you will hear how he has been able to balance social responsibility and performance as the former CEO of Innocent Drinks and soon to be CEO of Tony's Chocoloney.By LS International

1
Sustainability, Inflation, Looking Ahead - an Interview with Julie DiNatale - Ep. 55 45:21

2y ago45:21

45:21

Content Outline: 1. Segment 1: Organic Farming (costs, results, future casting) 2. Segment 2: Can you leverage this into messaging for brands? 3. Segment 3: With continued inflation hitting these “more expensive” brands what does that look like in the future? Julie DiNatale has been working in sustainability and agriculture for over two decades and…

1
Saving Your Product from Being De-Listed – Ep. 54 20:56

2y ago20:56

20:56

Content Outline: Segment 1: One Shot at a First Impression. Nielsen and IRI Data makes failure public. Operating at a loss, before you even get started. Segment 2: Which Products Can Survive and Which Ones Can’t. This is no time for Brand Building. Segment 3: What Retail Survival Requires If you want to learn more about saving your product from bei…

1
How to Manage and Develop Talent in an Agile Environment with Dietmar Knoess 11:57

2y ago11:57

11:57

With the ever changing and unpredictable business landscape, how can managers make sure their teams are being developed in the right way with the right skill sets?Dietmar Knoess, Global Director People & Organization at Puma, highlights the importance of constant upskilling and on the job learning. Dietmar shares with us a few details about the 70-…

1
State of Our Health - an Interview with Dr. Sarah Marion - Ep. 53 50:24

2y ago50:24

50:24

Content Outline: Segment 1: COVID – How it took over our lives over the past 2 years. How the population has moved to 30 percentages of the population claiming anxiety. Macro shifts / large scale changes from pre-pandemic times. Waves of the pandemic have shown changes in behavior. Segment 2: For CPG companies, more people now are engaged now with …

1
Difference versus Distinction - Marketing by Indication – an Interview with Siena Dexter - Ep. 52 52:05

2y ago52:05

52:05

Content Outline: Segment 1: Siena tells us about where she is and what they do. she does. They have found a way to use data to help their clients understand the unpredictable. They work specifically with brands that want to learn about how their brands move in market. Consumer test / quantitively testing – how well the story that they are telling i…

1
The Role of AI and Machine Learning When Storytelling with Manos Spanos 10:03

2y ago10:03

10:03

With ever improving technology, integration of Artificial Intelligence into processes in business has increased a lot. But at the same time should professionals completely depend on AI and forego their instincts and gut feelings? Manos Spanos, President at L-Nutra Consumer tells us how Artificial Intelligence can be integrated and used with Human i…

1
What Kind of Entrepreneur are You? - Ep. 51 31:09

2y ago31:09

31:09

Segment 1: The guys dig into the two distinctive styles of entrepreneurs that there are. Understanding WHO you are, can help you understand which type you might be, and plan to be successful. You will always function at your best when you are being true to yourself. Segment 2: Elon Musk – Hard Core Risk Taker – type of entrepreneur. Mark goes into …

1
Should I sell, When do I sell, How do I sell? - an Interview with Ryan Lewendon - Ep. 50 50:53

2y ago50:53

50:53

Today's Show - Segment 1: There is Doom and Gloom in the air. Just listen to the news these days, it would be very easy for people to get depressed with everything going on. But despite all that, it is still a great time to be alive, and be in business. There are fortunes to be made. Labor shortage, customer service, figure out how to deliver these…

1
CPG Reality Check – Ep. 49 43:39

2y ago43:39

43:39

Welcome back to CPG Insiders, on this episode your Hosts Dr. Mark Young and Justin Girouard talk about just how much of a brand can some products become. Content Outline: Segment 1: How Ad Agencies sell Clients that they need to build their brand. The truth of it is that some products are built to be brands, and some products are made to be things.…

1
The Great Resignation: What You Need to Know to Keep Your Team with Dr. Carol Parker Walsh 11:26

2+ y ago11:26

11:26

Pandemic has led to people reevaluating their lives, their lifestyles, and their careers. Its sequels are also lugged in the business world as leaders are realizing that it is more challenging now to keep their teams engaged given the pandemic aftermath on everyone’s mindset. Various perks like gym memberships, dogs in the office, and stylish decor…

1
Increase Your Sales Conversion with Marketing Lessons from our U.S Presidents with Jason Voiovich - Ep. 48 57:51

2+ y ago57:51

57:51

Today we are going to be diving into the lessons that can be learned from the marketing techniques of presidential leaders and you can leverage them to grow your business and we are joined by Jason Voiovich. Segment 1: Selling ideas is similar to Selling products - much of the psychology is the same. In fact, a product is simply an idea with a tang…

1
NielsenIQ Data and Reports - Ep. 47 38:53

2+ y ago38:53

38:53

Today we are Talking about NielsenIQ Data and Reports, we are joined by Andrew Criezis, Head of Product for SMB globally at NielsenIQ. Justin and Mark pose the following questions to Andrew - 1. You recently posted an interesting article to LinkedIn titled "Are your promotions catapulting your brand or cannibalizing it?" Can you give our listeners …

1
How to successfully Define and Execute a D2C Strategy Q&A with Mary Palmieri and Roy Wentzel 21:29

2+ y ago21:29

21:29

We invited Roy Wentzel, the Business Lead Strategic Growth Markets Global Ecommerce at PUMA Group, and Mary Palmieri, the Director of Client Development at Tall Ridge, to discuss with us how to successfully define and execute a D2C strategy.Online D2C has experienced exponential growth over the past couple of years. Last year’s events have accelera…

1
HYPNO-TI$ING: The Secrets & Science Of Ads That Sell More - Ep. 46 46:57

2+ y ago46:57

46:57

Dr. Mark Young's new book, Hypno-tising - the secrets and science of ads that sell more, comes out Tuesday, December 7th. This book asks: What if you could create advertising that’s so compelling, so hypnotic, that it motivates consumers to make an immediate change in their behavior to buy your product or service? In HYPNO-TI$ING: The Secrets & Sci…

1
I&D as a Philosophy, Not a Strategy with Leendert Den Hollander 13:23

2+ y ago13:23

13:23

Inclusion and diversity, two topics in the business world that often get discussed about, but lack noticeable outcomes for the companies. How to address them without jeopardising performance?In this video, Leendert den Hollander, the current Vice President & General Manager Northern Europe at Coca-Cola Europacific Partners, shares with us how they …

1
How to Win and Grow Your Business at Kroger and Meijer - Ep. 45 44:45

2+ y ago44:45

44:45

Today we are going to be diving into how to win and grow your business at Kroger and Meijer, and we are joined today by Brent Bortman and Phil Bortman. Segment 1: How to start a relationship with Kroger and Meijer? How to get into Kroger and Meijer? What is the game plan or strategy to gain distribution with Kroger and Meijer? Segment 2: What's new…

1
How to Improve Product Sustainability to Win Retailers and Consumers - An Interview with Christina Lampert - Ep. 44 37:51

2+ y ago37:51

37:51

Today we are going to dive into the topic of sustainability. Sustainability continues to be a large topic in CPG today and many retailers are making it a large factor in their product evaluation process. We are very lucky to be joined today by Christina Lampert. Christina is the director of innovation at the world’s largest ingredient sustainabilit…

1
How Yoplait Renewed Its Model to a New, Mainly Digital, Brand with Myriam Riedel Kienzi 9:06

2+ y ago9:06

9:06

Myriam Riedel Kienzi is currently the Marketing Director Yoplait and Head of yogurt Business Unit France at General Mills. Myriam is joining us today to share with us how Yoplait renewed its model to a new, mainly digital, brand. Topics covered:- The need for the digital transformation- Biggest challenges in this FMCG category- Launching this produ…

1
Hypno-tising How Your Brain Thinks - Ep. 43 40:14

2+ y ago40:14

40:14

The phrase the fastest way between two points is a straight line explains exactly how our minds think. Our minds are programmed to leverage shortcuts to navigate through our decisions. Today's Show Rundown Segment 1: Let’s revisit one topic from our last episode as a reminder. Let’s talk about the two brains. Explain the brains to our listeners. Se…

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