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How Yoplait Renewed Its Model to a New, Mainly Digital, Brand with Myriam Riedel Kienzi
Manage episode 308958524 series 3019960
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Myriam Riedel Kienzi is currently the Marketing Director Yoplait and Head of yogurt Business Unit France at General Mills. Myriam is joining us today to share with us how Yoplait renewed its model to a new, mainly digital, brand. Topics covered: - The need for the digital transformation - Biggest challenges in this FMCG category - Launching this product during Covid - The future for the brand; digital versus traditional Marketing If you are looking for top marketing talent for your team, you can book a session with our founder, Lauren Stiebing, here - https://calendly.com/laurenls-interna...
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