The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Mark Young and Justin Girouard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Young and Justin Girouard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How to Improve Product Sustainability to Win Retailers and Consumers - An Interview with Christina Lampert - Ep. 44
Manage episode 311016247 series 3080485
Content provided by Mark Young and Justin Girouard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Young and Justin Girouard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today we are going to dive into the topic of sustainability. Sustainability continues to be a large topic in CPG today and many retailers are making it a large factor in their product evaluation process. We are very lucky to be joined today by Christina Lampert. Christina is the director of innovation at the world’s largest ingredient sustainability database, HowGood.
Segment 1: What is the First Educator Advantage? Why is it important for brands? Segment 2: Sustainability is a large topic in CPG, specifically in packaging. Are there other areas brands should be paying attention to besides packaging? Segment 3: How should brands execute the FEA (First Educator Advantage)? Segment 4: What is HowGood? What resources are available for brands?
If you have any questions, you can contact us through jandhlabs.com and if you want to learn more about HowGood and improving your brands sustainability you can contact Christina Lampert:
Website: https://howgood.com/
We appreciate everyone listening, please leave us a review on the platform you engage in podcasts. We cannot tell you how much we appreciate reviews, it helps us reach more listeners and entrepreneurs like yourself.
79 episodes
Share
Manage episode 311016247 series 3080485
Content provided by Mark Young and Justin Girouard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Young and Justin Girouard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today we are going to dive into the topic of sustainability. Sustainability continues to be a large topic in CPG today and many retailers are making it a large factor in their product evaluation process. We are very lucky to be joined today by Christina Lampert. Christina is the director of innovation at the world’s largest ingredient sustainability database, HowGood.
Segment 1: What is the First Educator Advantage? Why is it important for brands? Segment 2: Sustainability is a large topic in CPG, specifically in packaging. Are there other areas brands should be paying attention to besides packaging? Segment 3: How should brands execute the FEA (First Educator Advantage)? Segment 4: What is HowGood? What resources are available for brands?
If you have any questions, you can contact us through jandhlabs.com and if you want to learn more about HowGood and improving your brands sustainability you can contact Christina Lampert:
Website: https://howgood.com/
We appreciate everyone listening, please leave us a review on the platform you engage in podcasts. We cannot tell you how much we appreciate reviews, it helps us reach more listeners and entrepreneurs like yourself.
79 episodes
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Similar to CPG Insiders
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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