The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Mark Young and Justin Girouard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Young and Justin Girouard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Never Split the Difference w/ Chris Voss
Manage episode 371243242 series 3080485
Content provided by Mark Young and Justin Girouard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Young and Justin Girouard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week’s exciting episode deviates from our standard entrepreneurial guest, instead we have a former FBI agent hostage negotiator, Chris Voss.
Chris Voss is also the author of the world renown book “Never Split the Difference: Negotiating As If Your Life Depended On It” – recounting the practices and tactics Chris used in hostage negations and how it can be applied to business negotiations.
Mark, Justin, and Chris breakdown the process of becoming a hero for the buyers we’re selling to. Showcasing our desire to collaborate to mutually succeed. It’s not a simple, linear path, but Chris believes uncertainty is an opportunity for our genuine curiosity to allow us to be open to new ideas that can navigate us down a path to success we never would have imagined before.
You will learn how to become a trusted advisor for your buyer. We discuss how Chris’ tactics in hostage negotiations can be used to achieve your marketing goals.
https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1689265994&sr=8-1
78 episodes
Share
Manage episode 371243242 series 3080485
Content provided by Mark Young and Justin Girouard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Young and Justin Girouard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week’s exciting episode deviates from our standard entrepreneurial guest, instead we have a former FBI agent hostage negotiator, Chris Voss.
Chris Voss is also the author of the world renown book “Never Split the Difference: Negotiating As If Your Life Depended On It” – recounting the practices and tactics Chris used in hostage negations and how it can be applied to business negotiations.
Mark, Justin, and Chris breakdown the process of becoming a hero for the buyers we’re selling to. Showcasing our desire to collaborate to mutually succeed. It’s not a simple, linear path, but Chris believes uncertainty is an opportunity for our genuine curiosity to allow us to be open to new ideas that can navigate us down a path to success we never would have imagined before.
You will learn how to become a trusted advisor for your buyer. We discuss how Chris’ tactics in hostage negotiations can be used to achieve your marketing goals.
https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1689265994&sr=8-1
78 episodes
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Similar to CPG Insiders
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
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continue reading
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continue reading
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