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Cracking the Growth Code Podcast Episode 4 with Nataliya Andreychuk
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In this enlightening episode of the Cracking the Growth Code podcast, host Matt Zembruski welcomes Nataliya Andreychuk, the visionary CEO of VISEVEN, a leading global martech services provider specializing in the pharmaceutical and life sciences sectors. Nataliya shares her profound insights and experiences, detailing VISEVEN's remarkable journey from a small Ukrainian startup to a global powerhouse with a workforce of 750+ across multiple continents.
Delving into the intricacies of omnichannel marketing, Nataliya emphasizes the critical role of content in today's digital landscape, particularly in the pharma industry. She outlines VISEVEN's innovative approach, focusing on content creation, execution, and delivery across diverse digital platforms. The podcast sheds light on VISEVEN's unique low-code platform, designed to streamline content creation and ensure compliance and accuracy, essential in the highly regulated pharma sector.
Nataliya also addresses the challenges and opportunities in the rapidly evolving pharma industry, highlighting the increasing role of automation and artificial intelligence in content generation and approval processes. She underscores the importance of adapting to new market entrants like Amazon and Google, which are reshaping how patients receive information and treatments.
Moreover, Nataliya offers invaluable leadership advice, stressing the importance of focusing on people, valuing innovation, and the willingness to experiment. Her vision for VISEVEN is not just about business growth but also about contributing positively to the healthcare industry and society at large.
Join us in this episode for an inspiring journey through the challenges and triumphs of leading a global enterprise in the dynamic world of pharma marketing. Nataliya's passion and expertise are a beacon for current and future leaders in the industry.
https://www.linkedin.com/in/andreychuk/
https://www.linkedin.com/in/mattzembruski/
#pharma #agilecoaching #B2B #CustomerCentric #GrowthCode #viseven #TechInsights #agile #leadership #recruiting #agileleadership #talentacquisition #corporateleadership #scrum #scrummasterinterviewquestionsandanswers #agilecoach
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