Artwork

Content provided by WGSN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WGSN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

114. Soft Adventure, Digital Brights and Rugged Luxury – WGSN’s Sports & Outdoor Trends

21:16
 
Share
 

Manage episode 433741278 series 2740219
Content provided by WGSN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WGSN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

WGSN has been tracking a rise in appetite for outdoor adventures including glamping and nighttime activities. In this episode, we discuss this expanding demand and detail key trends shaping the future of sports and outdoors.

Senior Insight Strategist Cassandra Napoli hosts this chat with our Sports & Outdoor experts – Content Strategist, Caitlin Folgner, and CMF Senior Strategist, Jennifer Birch. From soft adventure to easily accessing health and wellness benefits of the outdoors for new participants, get on board the opportunities and design directions this movement presents.
We’ve been forecasting the rise of rugged luxury bringing modern convenience and rich comfort to camping, where travellers can enjoy the outdoors leisurely without having to invest in new luxury gear amid a cost of living crisis. Listen in on how brands can strategise around colour, materials, and product development trends for hardware and apparel across industries.

  continue reading

117 episodes

Artwork
iconShare
 
Manage episode 433741278 series 2740219
Content provided by WGSN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WGSN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

WGSN has been tracking a rise in appetite for outdoor adventures including glamping and nighttime activities. In this episode, we discuss this expanding demand and detail key trends shaping the future of sports and outdoors.

Senior Insight Strategist Cassandra Napoli hosts this chat with our Sports & Outdoor experts – Content Strategist, Caitlin Folgner, and CMF Senior Strategist, Jennifer Birch. From soft adventure to easily accessing health and wellness benefits of the outdoors for new participants, get on board the opportunities and design directions this movement presents.
We’ve been forecasting the rise of rugged luxury bringing modern convenience and rich comfort to camping, where travellers can enjoy the outdoors leisurely without having to invest in new luxury gear amid a cost of living crisis. Listen in on how brands can strategise around colour, materials, and product development trends for hardware and apparel across industries.

  continue reading

117 episodes

Minden epizód

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide