81. Designing Joy into Luxury Retail with Architects Sybarite

Create Tomorrow, The WGSN Podcast

In this episode, Bethan Ryder, Editorial Director at WGSN is joined by guests Simon Mitchell, co-founder of architectural studio Sybarite, and Laura Saunter, Senior Strategist at WGSN. Together, Bethan and guests explore the landscape of luxury retail, from the return of the mega flagship in the post-pandemic era to how luxury brands are meeting the needs of the most discerning consumers by delivering memorable in-store experiences. Simon and Laura bring valuable insights on designing luxury retail spaces around the world, how China is leading the way, the influence of sustainability on the design process, and the evolving relationship between consumers and brands within the physical retail environment. Find out why retail design is theatre. Why stores and malls need to deliver delight and joy. And how luxury brands are becoming cultural curators. Hear from Simon Mitchell, co-founder of luxury retail design specialists Sybarite, on how a Katharine Hamnett store inspired him to follow a design career back in the 80s and how working with Marni taught him how you could push the boundaries of retail design.