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CW 179: Mastering Google Analytics with Justin Cutroni Director of Digital Intelligence for WebShare
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When? This feed was archived on March 25, 2020 02:08 (). Last successful fetch was on August 25, 2019 01:21 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
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Manage episode 121842768 series 111490
Jason talks about property management then marketing success with Google Analytics expert Justin Cutroni who is Director of Digital Intelligence for WebShare an online marketing and analytics firm based in Phoenix. Justin is the author of Google Analytics published by O’Rielly, June 2010.
This book is for the advanced GA user. Knowing how users behave when they visit your website or use your web app matters a lot these days, as well as how they got there in the first place. Google Analytics makes it easy for you to learn precisely what’s happening. This practical guide shows you how this powerful and free tool works, and how you can configure it to meet the needs of your business. With Google Analytics, you’ll move far beyond basic features to learn advanced techniques such as event tracking, custom variables, and customer relationship management (CRM) integration.
You’ll delve into advanced configuration scenarios to help you gain more data for analysis and insights. This extremely useful resource for both developers and marketers also shows you how to supplement Google Analytics with add-ons and external tools when you want to dig even deeper.
• Get a thorough description of how the Google Analytics system works• Learn how to configure the tools to measure the data most relevant to your needs• Use best practices to determine how to get your setup correct the first time• Get information about many different types of implementations
He is also the author of Performance Marketing with Google Analytics published by Wiley 2010. This book was written for those just getting started with web analytics and Google analytics. It’s for the beginner that needs to understand how to do a basic setup of GA and how to do basic analysis.
• Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more• Discusses how to communicate with a webmaster or developer to assist with installation• Addresses Google’s conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more• Touches on brand tracking studies, usability research, competitive analysis, and statistical tools
49 episodes
CW 179: Mastering Google Analytics with Justin Cutroni Director of Digital Intelligence for WebShare
Creating Wealth Real Estate Investing - Archive Episodes 101-200
Archived series ("Inactive feed" status)
When? This feed was archived on March 25, 2020 02:08 (). Last successful fetch was on August 25, 2019 01:21 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 121842768 series 111490
Jason talks about property management then marketing success with Google Analytics expert Justin Cutroni who is Director of Digital Intelligence for WebShare an online marketing and analytics firm based in Phoenix. Justin is the author of Google Analytics published by O’Rielly, June 2010.
This book is for the advanced GA user. Knowing how users behave when they visit your website or use your web app matters a lot these days, as well as how they got there in the first place. Google Analytics makes it easy for you to learn precisely what’s happening. This practical guide shows you how this powerful and free tool works, and how you can configure it to meet the needs of your business. With Google Analytics, you’ll move far beyond basic features to learn advanced techniques such as event tracking, custom variables, and customer relationship management (CRM) integration.
You’ll delve into advanced configuration scenarios to help you gain more data for analysis and insights. This extremely useful resource for both developers and marketers also shows you how to supplement Google Analytics with add-ons and external tools when you want to dig even deeper.
• Get a thorough description of how the Google Analytics system works• Learn how to configure the tools to measure the data most relevant to your needs• Use best practices to determine how to get your setup correct the first time• Get information about many different types of implementations
He is also the author of Performance Marketing with Google Analytics published by Wiley 2010. This book was written for those just getting started with web analytics and Google analytics. It’s for the beginner that needs to understand how to do a basic setup of GA and how to do basic analysis.
• Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more• Discusses how to communicate with a webmaster or developer to assist with installation• Addresses Google’s conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more• Touches on brand tracking studies, usability research, competitive analysis, and statistical tools
49 episodes
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