Agency project management and service delivery, with Joanne Reid

Creative Agency Account Manager Podcast

Welcome to episode 104. In this episode, I talk all things agency project management with Joanne Reid, Managing Partner for delivery at Cactus.
We cover:
- the challenges agencies face with project management
- how Joanne assesses how well an agency's project management is working
- how project management differs from account management and why she recommends agencies to have both roles
- the target level of annual gross profit an agency should reach before investing in both roles
- her recommendations for project management tools and how to evaluate whether you have the right one for you
- what skills to look for when hiring a project manager
- and Jo's thoughts on future trends she's seeing in project management.
Make sure you follow her on LinkedIn because she shares some really useful tips for project managers and also agency owners when it comes agency service delivery: https://www.linkedin.com/in/joanne-reid-6220744b/
If you're an agency owner or you're heading up the agency's account management team and have realised your existing clients just aren't growing, it may be time to provide the right support for your account management team to do it. I'm currently enrolling for my Account Accelerator programme that starts on 11th January 2024. It's a twelve month training and coaching programme for account managers who are responsible for account retention and growth. It's designed to build an entrepreneurial mindset and you'll come away with a proven account management and growth process, an end to end client growth framework, and a proactive client retention strategy for the agency. We already have some really self motivated senior account managers, directors and client services directors joining the programme who are often also responsible for leading a team in the agency.
You can find the details of the Account Accelerator programme on my website:
https://www.accountmanagementskills.com/account-accelerator