Bonus episode 4 of 5: How to get your account managers to ask better questions (and how it can increase client lifetime value)

Creative Agency Account Manager Podcast

Welcome to number 4 in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers.
Why do so many account managers miss out on new account growth opportunities in client meetings? Often it's because they haven't asked the right questions. Or maybe they've asked some of the right questions but didn't have the confidence to probe deeper in their questioning.
In this short episode, I share why investing the time to help your account managers ask better questions could make a big difference to your bottom line, particularly when it comes to increasing client lifetime value.
If you'd like support with upskilling your account managers, check out my Account Accelerator™ programme. It's a 12 month training and coaching programme that's specifically designed to build an entrepreneurial mindset in your account management team. It covers all the areas in this special podcast series and much more. So if you'd like to have a conversation about how I could help your account managers, then email me at [e-mail] to find out more.
https://www.accountmanagementskills.com/account-accelerator