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#168: Alexandra Watkins – How to invent a GREAT brand name.
Manage episode 380041007 series 2673742
Content provided by Jay Clouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Clouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome
Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.
Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!
In this episode, you’ll learn:
- The SMILE and SCRATCH test to help you identify good names and disqualify bad ones
- How important domain names are, including whether .com is important
- How to get a good .com even if your first choice is taken
- Whether premium domains are worth it or not
- And if and when you should consider a rebrand if you're not satisfied with your current name
Full transcript and show notes
Alexandra's Book / Website / Facebook / LinkedIn / Twitter
***
RECOMMENDED NEXT EPISODE
→ Creative Elements is now Creator Science
***
WHEN YOU'RE READY
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
***
CONNECT
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
256 episodes
Share
Manage episode 380041007 series 2673742
Content provided by Jay Clouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Clouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome
Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.
Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!
In this episode, you’ll learn:
- The SMILE and SCRATCH test to help you identify good names and disqualify bad ones
- How important domain names are, including whether .com is important
- How to get a good .com even if your first choice is taken
- Whether premium domains are worth it or not
- And if and when you should consider a rebrand if you're not satisfied with your current name
Full transcript and show notes
Alexandra's Book / Website / Facebook / LinkedIn / Twitter
***
RECOMMENDED NEXT EPISODE
→ Creative Elements is now Creator Science
***
WHEN YOU'RE READY
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
***
CONNECT
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
256 episodes
All episodes
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Similar to Creator Science – Learn from today's top content creators
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
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Go offline with the Player FM app!
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