156: A Glimpse Behind the Curtain: What Worked in 2023 & Plans for 2024

Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Want a behind-the-scenes peek into the world of several digital product businesses? In this episode of the Creator's MBA podcast, I walk you through the successes and challenges of our brands in 2023 and talk about our strategic focus for 2024.

From launching summits and Shopify stores to navigating major surgeries, I cover growth strategies, affiliate programs, and the power of collaboration.

Get ready to dive deep into the world of digital products and eCommerce strategies while I talk about the highs and lows of 2023 and our plans for 2024.

Before you go, grab your free planner to plan your profitable evergreen sales funnel so you can sell your offers on autopilot without any sleazy sales tactics: https://destinicopp.lpages.co/planner/

What's in this episode:

00:00 Challenges with surgeries in Q4 2023, focus on growth strategies and demanding workload.

05:13 They have a large number of HobbyScool affiliates and focus on collaborations and sponsorship opportunities to grow their events.

10:30 Focus on email marketing, hired coaches, updating courses, launching new funnel-focused course.

12:13 Plan for 2024: 3 free bundles for lead generation and collaboration - sales funnels, digital products, business planning.

For full show notes and a transcript of today's episode head over to: https://www.destinicopp.com/podcast/2023-behind-scenes

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