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The Art of Cornering Featuring Michael Marckx

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Manage episode 360441615 series 2764804
Content provided by Rob Kelly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Kelly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How do we talk about ourselves to others? How do we brand the sport? And what is the messaging that we choose to use? These are all critical questions and ones that we should look at as criterium racing angles to grow and attract fans and participants. So let's get some help and to do that we can turn to our friends in gravel racing to see how they have encouraged people to do insanely challenging races and have fun at the same time. We are joined this week by Michael Marckx, one of the creators of the Belgian Waffle Ride series of races. He and his team are looking at expanding into criterium racing and bringing the skils they have developed from unroad racing into this market. We should listen and learn because they are doing something right.

We are brought to you by Source Endurance. Use the promo code "criteriumnation" for $50 off your first month of coaching.

  continue reading

101 episodes

Artwork
iconShare
 
Manage episode 360441615 series 2764804
Content provided by Rob Kelly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Kelly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How do we talk about ourselves to others? How do we brand the sport? And what is the messaging that we choose to use? These are all critical questions and ones that we should look at as criterium racing angles to grow and attract fans and participants. So let's get some help and to do that we can turn to our friends in gravel racing to see how they have encouraged people to do insanely challenging races and have fun at the same time. We are joined this week by Michael Marckx, one of the creators of the Belgian Waffle Ride series of races. He and his team are looking at expanding into criterium racing and bringing the skils they have developed from unroad racing into this market. We should listen and learn because they are doing something right.

We are brought to you by Source Endurance. Use the promo code "criteriumnation" for $50 off your first month of coaching.

  continue reading

101 episodes

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