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Are Your Dealership Processes Hurting Your Omnichannel Marketing Success?
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Colin Carrasquillo, Digital Marketing Manager for Nielsen Dodge Chrysler Jeep Ram and Host of the Experimarketing podcast, joins us to help clarify the differences between multichannel and omnichannel. We discuss how putting the processes in place to implement omnichannel properly can provide a significant boost in sales, more importantly, a significant boost in the lifetime value of a customer. We also talk about how implementing in a silo can do more harm than good.
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