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Communicate, Collaborate, and Educate for Long-Term Growth
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This week we talk with Ilana Shabtay, Director of Marketing at AutoLeadStar, about some things that are many times overlooked or taken for granted that are costing dealerships revenue in the short-term and long-term. Siloed marketing efforts, poor communications, hard sales tactics, and making assumptions about customers are costing dealerships. We talk about what can be done to solve the problems these issues create and how solving these problems leads to long-term growth.
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