Artwork

Content provided by America's Credit Unions and Credit Union National Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by America's Credit Unions and Credit Union National Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Sponsored: Growing deposits

25:16
 
Share
 

Manage episode 421335369 series 1224426
Content provided by America's Credit Unions and Credit Union National Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by America's Credit Unions and Credit Union National Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Credit unions need a sustainable approach to growing deposits. One component of that is the use of high-yield accounts, says Alisha Crafton, chief growth officer at Kasasa.

In this episode, sponsored by Kasasa, Crafton examines the company’s use of data and analytics, industry trends, the concept of “phantom growth,” deposit growth strategies, and more.

  continue reading

Chapters

1. What’s Kasasa? (00:01:33)

2. Industry trends (00:02:20)

3. What’s in store for balance sheets (00:04:43)

4. Phantom growth (00:06:03)

5. Client success (00:07:25)

6. High-yield accounts (00:09:31)

7. Credit union priorities (00:11:25)

8. Kasasa’s evolution (00:13:58)

9. A 3-pronged approach (00:17:12)

10. Common misconceptions (00:19:51)

11. Challenges keeping Alisha up at night (00:21:30)

12. Closing thoughts (00:23:33)

354 episodes

Artwork

Sponsored: Growing deposits

CUNA News Podcast

13 subscribers

published

iconShare
 
Manage episode 421335369 series 1224426
Content provided by America's Credit Unions and Credit Union National Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by America's Credit Unions and Credit Union National Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Credit unions need a sustainable approach to growing deposits. One component of that is the use of high-yield accounts, says Alisha Crafton, chief growth officer at Kasasa.

In this episode, sponsored by Kasasa, Crafton examines the company’s use of data and analytics, industry trends, the concept of “phantom growth,” deposit growth strategies, and more.

  continue reading

Chapters

1. What’s Kasasa? (00:01:33)

2. Industry trends (00:02:20)

3. What’s in store for balance sheets (00:04:43)

4. Phantom growth (00:06:03)

5. Client success (00:07:25)

6. High-yield accounts (00:09:31)

7. Credit union priorities (00:11:25)

8. Kasasa’s evolution (00:13:58)

9. A 3-pronged approach (00:17:12)

10. Common misconceptions (00:19:51)

11. Challenges keeping Alisha up at night (00:21:30)

12. Closing thoughts (00:23:33)

354 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide