))
Why You Wanted Your MTV
Archived series ("Inactive feed" status)
When?
This feed was archived on July 30, 2024 18:09 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 205048999 series 2295526
Content provided by CUNY Lecture Series – CUNY Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CUNY Lecture Series – CUNY Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this message-oversatuartion era, marketers have to “pick an audience and superserve them,” says branding guru Alan Goodman, who teaches a marketing master class at Macaulay Honors College. At MTV, where he developed the logo and the iconic animation IDs, Goodman says he saw the network as more than just a music video channel, and identified the audience as young people and proposed to reach them by offering programs that would annoy their parents. The campaign for Nickelodeon, he says, took the kids’ network from the lowest-rated basic cable network to the highest in nine months without changing programming. One tool he used in his Nick campaign was doo-wop, which people told him was a mistake because it was out of style. Kids responded to it, he says, because it was different.
…
continue reading
10 episodes
Share
