115: Rory Sutherland | Alchemy: How Great Marketing Ideas Are Built Around The Profoundly Irrational

Curious Worldview Podcast

🎙️: https://atlasgeographica.com/rory-sutherland/
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The following is a conversation with Rory Sutherland.
He founded the behavioural science team within the Ogilvy group and is one of Europe’s most powerful advertising executives.
To get a sense for his thinking and his incredibly interesting worldview he wrote a book called Alchemy, that argues great marketing ideas are often built around a core that is profoundly irrational.
This podcast touches on the themes of Alchemy but interestingly, Rory has applied them to different domains than those he covered in the book meaning.. this is totally new.

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00:00 – Introduction.
01:23 – How Nassim Taleb Has Influenced Rory Sutherland’s Worldview.
32:28 – C Elegans Worm Analogy & Covid.
41:38 – Banality In Social Media.
47:07 – What Is Taleb Like As A Bloke? + Interesting Questions About Social Engineering.
58:23 – System Design Complimenting Marketing & Advertising.
1:04:33 – Why It’s Important To Believe In Alchemy (Complexity) + Thinking About Nepotism.
1:14:40 – Signalling.
1:21:35 – Serendipity In Rory’s Life.
1:24:55 – Country Rory Sutherland Is Bullish On.
1:28:23 – Conversation Between Any Two People Of History.
1:31:00 – Afterthoughts & Ambitions For The Podcast.

Links To Rory Sutherland

• Rory Sutherland Twitter
• Alchemy

Episodes Of The Curious Worldview Podcast Mentioned.

• Nassim Taleb & Incerto Podcast