Ep. 81 | Customer Data as an Asset with Doug Laney

Customer Equity Accelerator

Content provided by Allison Hartsoe, Customer Centricity and Digital Maturity Expert & C-Suite Radio, Allison Hartsoe, Customer Centricity, Digital Maturity Expert, and C-Suite Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allison Hartsoe, Customer Centricity and Digital Maturity Expert & C-Suite Radio, Allison Hartsoe, Customer Centricity, Digital Maturity Expert, and C-Suite Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

5+ y ago 33:43

MP3•Episode home

Archived series ("Inactive feed" status)

When? This feed was archived on October 13, 2022 19:07 (2y ago). Last successful fetch was on May 31, 2022 12:50 (2+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

This week Doug Laney, former Gartner analyst, author of Infonomics and principal of data & analytics strategy at Caserta joins Allison Hartsoe in the Accelerator. When 9/11 happened it kicked off an unexpected crises as companies who lost all their data discovered that insurance firms believed it had no value. Although data meets the definition of an asset on many levels, traditional accounting and insurance firms do not see it this way. What can a corporation do to recognize and protect this truly valuable asset? Doug Laney has the answers. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

See acast.com/privacy for privacy and opt-out information.

129 episodes

#Business #Allison Hartsoe #Entrepreneur #Marketing #Amp; C-Suite Radio #Being Customercentric