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Content provided by Adam Jaffrey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Jaffrey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Why HubSpot killed the sales funnel
Manage episode 247343757 series 2343587
Content provided by Adam Jaffrey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Jaffrey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jon Dick is the Vice President of Marketing at HubSpot, a leading marketing software company who are focused on customer centricity. They've led the industry for years and essentially invented the inbound marketing methodology. In this episode, Jon tells us why HubSpot killed the traditional sales funnel and replaced it with their flywheel model. We also discuss how the most successful brands aren't focusing on tech disruption, but instead are leading with "Experience Disruption".
Resources mentioned:
- The Ride of a Lifetime (book), by Robert Iger.
- Daemon (book), by Daniel Suarez.
- Michael Momsen (LinkedIn)
- Adam Jaffrey (LinkedIn)
Additional resources:
- How the Flywheel Killed HubSpot's Funnel (article)
- The Definition of Smarketing (article)
- The Customer Experience Flywheel (article)
Key takeaways (starts at 40:30):
- It's not about tech disruption, it's about "Experience Disruption".
- To be customer-centric, take a "SMervices" mindset.
- To get started, begin by implement new metrics.
- Be obsessive about removing friction
This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.
59 episodes
Share
Manage episode 247343757 series 2343587
Content provided by Adam Jaffrey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Jaffrey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jon Dick is the Vice President of Marketing at HubSpot, a leading marketing software company who are focused on customer centricity. They've led the industry for years and essentially invented the inbound marketing methodology. In this episode, Jon tells us why HubSpot killed the traditional sales funnel and replaced it with their flywheel model. We also discuss how the most successful brands aren't focusing on tech disruption, but instead are leading with "Experience Disruption".
Resources mentioned:
- The Ride of a Lifetime (book), by Robert Iger.
- Daemon (book), by Daniel Suarez.
- Michael Momsen (LinkedIn)
- Adam Jaffrey (LinkedIn)
Additional resources:
- How the Flywheel Killed HubSpot's Funnel (article)
- The Definition of Smarketing (article)
- The Customer Experience Flywheel (article)
Key takeaways (starts at 40:30):
- It's not about tech disruption, it's about "Experience Disruption".
- To be customer-centric, take a "SMervices" mindset.
- To get started, begin by implement new metrics.
- Be obsessive about removing friction
This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.
59 episodes
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Similar to Customer Experience Leaders
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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…
continue reading
Bloomberg Best features the best stories of the day from Bloomberg Radio, Bloomberg Television, and over 150 Bloomberg News bureaus around the world. Hosted by Ed Baxter and Denise Pellegrini.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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