Artwork

Content provided by Stephen Shaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen Shaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Brand Positioning: An Interview with Ulli Applebaum, Founder, First the Trousers Then The Shoes

1:10:02
 
Share
 

Manage episode 358266699 series 3244504
Content provided by Stephen Shaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen Shaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Brand positioning has been part of marketing orthodoxy for over half a century now. Yet marketers often fail to get it right, due mainly to formulaic thinking. To come up with truly novel positioning statements, according to global branding expert Ulli Appelbaum, marketers must treat it as more of a creative exercise, coming up with as many potential ideas as possible.

  continue reading

43 episodes

Artwork
iconShare
 
Manage episode 358266699 series 3244504
Content provided by Stephen Shaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen Shaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Brand positioning has been part of marketing orthodoxy for over half a century now. Yet marketers often fail to get it right, due mainly to formulaic thinking. To come up with truly novel positioning statements, according to global branding expert Ulli Appelbaum, marketers must treat it as more of a creative exercise, coming up with as many potential ideas as possible.

  continue reading

43 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide