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Brand Community: An Interview with Mark Schaefer, Executive Director, Schaefer Marketing Solutions
Manage episode 355923788 series 3244504
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To turn customers into lifelong fans, brands will need to put community development at the heart of their marketing plans. It is the “last great marketing strategy”, according to the acclaimed marketing consultant Mark Schaefer. People “long to belong”, he says, and that presents an opportunity to connect with them on a more meaningful level.
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