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Loyalty 2.0: An Interview with Matthew Seagrim, Senior Vice President, Scene+
Manage episode 349993741 series 3244504
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In a bid to earn front-of-the-wallet status, the Scene loyalty program has been transformed into a full-fledged coalition program with the addition of new partners in the grocery, e-commerce and travel sectors. But its greatest strength, claims Scene’s Senior Vice President Matthew Seagrim, is its strategic emphasis on creating membership value.
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