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Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture
Manage episode 390632909 series 3244504
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No one understands what marketing does anymore, least of all the CEO. For marketing to be seen as more of a difference maker, it must expand its role beyond branding, according to Accenture’s Brent Chaters, and earn a greater say in the strategic direction of the business.
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