Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture
Manage episode 390632909 series 3244504
No one understands what marketing does anymore, least of all the CEO. For marketing to be seen as more of a difference maker, it must expand its role beyond branding, according to Accenture’s Brent Chaters, and earn a greater say in the strategic direction of the business.
44 episodes