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Values-Based Segmentation: An Interview with David Allison, CEO, Valuegraphics
Manage episode 386805121 series 3244504
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Marketers have long sought to discover the motivations that explain why people make the decisions and buying choices they do. The answer, according to Valuegraphics founder David Allison, is their values. To make more meaningful connections with customers, marketers must first understand how they differ in their values.
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