Bart Claes
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Zo’n 19 jaar geleden nam Bart Claes, samen met zus Ann, het roer van zijn vader over. Sindsdien mag hij zichzelf CEO van JBC noemen. Een rol die niet atijd even eenvoudig is …
Hoe wist Bart het merk boven water te houden tussen de Zalando’s van de wereld? Waarom nam hij – tegen de wil van zijn vader – toch kledingmerk CKS over? En kijkt hij ergens met spijt op terug? Je hoort het in Confessions of a Marketer, de podcast.
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