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The Biggest Marketing Fail Ep 3
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If you are dissatisfied with your current client base or having issues with clients not trusting the process, consider reframing your marketing efforts. In this episode, Cheryl and Liz discuss the importance of how you market your firm in the ways that you probably do not often think about.. When you undervalue your creative skills by “discounting” your services into generic “packages” or “blocks” you inadvertently convey that you're just another commodity. . If you're eager to attract clients who truly value your talent and aren't fixated on , discounts or lowest cost, join us for today's discussion. Stay to the end for Cheryl’s Damn Good Truth.
IN THIS EPISODE:
- [01:31] Determining the type of client you want to attract and how the discount dynamic hurts you
- [06:03] What is the solution to changing your business image
- [08:12] The words you use matter, and you get what you ask for, so teach clients your worth
- [15:15] Pricing, budgets, blocks of time are examples of selling time
- [23:10] What client do you want to serve
- [32:56] Cheryl’s damn good truth for this episode
KEY TAKEAWAYS:
- Damn Good Designers deliver a creative vision and not a “package” Leave that to Santa Clause or UPS drivers!
- We do not use the word “discount” in our business and why this is important
Stay tuned to the end to hear this episode's Damn Good Truth!
Sponsored By : The Design Paradigm
Disruptive Reinvention. Are you ready?
Building your business one layer at a time. The Real deal in running a successful business with a proven model. A comprehensive and Powerful Business Model for https://www.theinteriordesignparadigm.com
RESOURCE LINKS:
The Interior Design Paradigm - Website
ABOUT THE HOSTS:
Cheryl Kees Clendenon
2021 KBB Person of the Year
2022 Design Studio winner Dallas Arts Awards
2021 Changemaker Design Hounds
200 or so years ago, a child came roaring into the world feet first, ready to show up and argue a cause. Just because. Her mother still maintains the story is- she was screaming-“Why?”- from the minute she landed the wrong side up and slapped the doctor for disturbing her afternoon nap.
To this day, she does not give “it” a rest except when she is sleeping, which is where you will find her only between 2 a.m. and 7:30 a.m. A belligerent non-smoker (in case you were wondering) and a frequent challenger of anything that resembles “normal” or desired by the masses, Cheryl is a natural-born contrarian who talks faster than 2x speed on a podcast.
She gravitates towards wanting to help clients and designers who are the square pegs in a world of round holes; she loses earrings impossibly frequently, falls off of platform shoes and is unapologetically saucy. Relaxing is not in the skill set. Life begins and ends with family.
Her sacred words are Why, Percipient, Whizbang and Profit. But please do not say the words Package, Blocks, Red Flag, Overwhelm or Picked. Hives break out, and it gets ugly.
Liz Lapan
VP of Everything, Interior Designer, Work Wife, Team Cook, Unicorns
People ask, when did you KNOW you had found your ideal work wife- Cheryl will reply,” When she drew me eight different cacti on her 3rd day because I said -find me a damn cactus.”
The woman who has never been through an airport without being extended an invitation to stop and play show and tell with the contents of her backpack can single-handedly plow snow with a rake and rescue her boss in a snowstorm in Arizona.–Yes, I said Arizona–after sleeping all night in a tuna can of a rental car.
They don’t make ’em like this anymore, folks. (By the way, she is completely tethered up with air tags, so do not even think about it.) The dedication is real, and she extends this to her clients in too many ways to mention.
Her sacred words are: “Are you kidding me, Cheryl?”, “Mamma Mia” and “I can’t believe it’s Friday.”
An accomplished designer in her own right with an amazing sense of color and pattern, Liz can wear the designer hat in the morning and the project manager hat at noon and return to the office as the ultimate manager of all things. Clients love her, Subs respect her, and the team adores the woman who gets “it” done-whatever “it” may be.
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