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Damn Good Interior Designer

Cheryl Kees Clendenon and Liz Lapan

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Join Cheryl Kees Clendenon and Liz Lapan, the dynamic duo behind the visionary and integrator balancing all the moving parts of a full service interior design firm in their no-nonsense and thought-provoking podcast, the Damn Good Designer. Each episode is full of damn good truths and real talk as they share invaluable insights on how to run and build a successful business while challenging the norms, the industry, each other and YOU. Emphasizing a business-savvy approach, Cheryl and Liz take ...
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SteamStories by MrSteam

Martha Orellana & Dan Reinert

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Join "Mrs. Steam" herself, Martha Orellana, VP of Marketing, and Dan Reinert otherwise known as "Dr. Feel Good" as they explore the world of steam and its impact on our well-being. Listen to enlightening interviews with professionals from various fields, including builders, designers, realtors, and more.
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We're trying something new this week and Cheryl is in the hot seat while Liz interviews her about her process for initial consultations, also known as "The Cheryl Show." Cheryl goal is simply to get to know the potential clients and see if her firm can help them. She doesn't worry about being overly prepared for these meetings because they are orga…
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In this episode, we discuss the significance of project pricing and minimum spend requirements for achieving profitability in your design firm. But what exactly do these terms mean, and how can you integrate them into your design business? Today, they will discuss the strategy of implementing this business model and explain why this can be a major …
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Are your clients dragging their feet, hemming and hawing after the presentation and maybe even ghosting you--what do you do? In this episode we discuss five considerations when a client is not making decisions and how to handle them. Designers need to ask themselves certain questions to help determine exactly where the problem lies and if the indec…
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What exactly is a visual scope of work? Cheryl and Liz discuss how theirs has become a game changer not only for In Detail but many other designers Cheryl has coached over the years. In this episode they dive into strategies for creating a successful scope of work and how it can be a powerful marketing tool for your business, how useful they are in…
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How can you be team player without giving up your own rights? Working with contractors can be a tricky relationship when they want you to stay in your lane--BUT it doesn't have to be. Creating a team approach with positioning in your marketing, the copy that you use, the verbiage that you talk about, and how you talk about it with other people, all…
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Our firm, In Detail Interiors, gets a lot of leads and I am grateful for every single one of them. However, that doesn't mean we take on every job of every size and every type--and neither can you. You must have guidelines (NOT A SCRIPT) on how you determine what will work for your set up of your firm, your bandwidth and your resource capacity. Lea…
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Going to High Point Market and learning about what you sell is the BEST investment you can make for your business! After 29 markets Cheryl had the honor of talking with Tammy Nagem, CEO of High Point Market authority, to tell you why market is still one of the best business investments you can make. Learn how Tammy and her team help optimize the ex…
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In the way of the word today you need to be able to stay competitive and take into consideration allowing clients to use credit cards. Cheryl and Liz discuss the importance of this for anyone who sell products if you want to grow. Are you analyzing your costs effectively with the cost of doing business? You should be--here we deep dive into the cos…
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In this insightful podcast episode, we will discuss the intricacies of steam installation, building space to include steam, and the common misconceptions about steam with Adrian Barr, founder of Wellnesswares, a company located in Australia aimed to educate and simplify, transforming the "why" into a resounding "why not." Wellnesswares mission is t…
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In this insightful podcast episode, we dive into detail about steam installation with Tom and Michael Yianilos, founder and co-partner of Waterbrook Builders, a company specializing in the construction of luxurious single-family homes in the prestigious Fort Lauderdale waterfront market since 1996. In this episode, we explore: Emerging Trends in Im…
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Successful businesses, do not operate on a basis of having to trick people--so why are businesses doing this? Fear. We have to consider where we are as an industry if we are so fearful of clients finding something out about the names of our vendors or comparison shopping. Interior design is about creativity, expertise, and creating unique spaces th…
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In this exciting podcast episode, we delve into the misconceptions of steam and integrating steam into your designs with Cheryl Kees Clendenon and VP of "everything”, Liz Lapan of In Detail Interiors, and their podcast Damn Good Designer (DGD). In Detail Interiors excels in new construction, remodels, renovations, furnishings, and kitchen and bath …
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Cheryl and Liz are exploring five key roadblocks to bringing a new client on board and signing that contract. By showing your expertise to the client earlier than later, you remove many difficulties from the sale itself and you set yourself up for being able to deliver your best work. You cannot rely on the lead to peruse every detail of your websi…
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In this exciting podcast episode, we dive into overall mental and physical wellness, yoga, and the integration of steam with yoga teacher and founder of Mad Yoga, Maddie Ringer. Mad Yoga specializes in bringing fun and authentic yoga anywhere. Their mission is to empower individuals to cultivate a practice that allows them to connect with the bound…
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We are not holding back this week - the term "red flag" is banned! (at least in my book) Stop the mob mentality that a client is a "red flag" for asking questions about your contract or process. Your mindset must shift from "run, run, get out now!" to "they do not know, what they do not know". You must be educating your client and positioning your …
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This insightful podcast episode discusses showrooms and how to sell steam with Joel Warners, CEO of Faucets N’ Fixtures, a company with remarkable kitchen and bath showrooms for 40 years. Faucets N' Fixtures has been selling steam in their showrooms since 2007. In this episode, we explore: The type of clients that are a good fit for steam, educatin…
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Some episodes are too bold for public consumption! Click here to listen to our EXCLUSIVE podcast on reinventing your client presentation! 3 ways to join us on this journey. No need to wait. There is a price point for everyone! How do you determine what your client is really entitled to when they are buying your creative skills? We are discussing th…
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It is a choice to be professional. One you make to uphold professional standards and practice in such a way that you are advancing your firm. No one is going to do it. In order to advance as a strong contender in the marketplace and someone that is respected and viewed as a serious business owner, then you must be aware of what is happening in the …
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In this insightful podcast episode, we delve into the integration of steam as a wellness component in architectural design with Dan Brunn of Dan Brunn Architecture (DBA), a global firm with expertise in commercial and residential projects since 2005. DBA specializes in purposeful modern architecture that harmonizes with the surroundings and encoura…
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Some episodes are too bold for public consumption! Click here to listen to our EXCLUSIVE podcast on reinventing your client presentation! 3 ways to join us on this journey. No need to wait. There is a price point for everyone! Leaders are going to grow their business by continuously assessing what might need to be disrupted in their current busines…
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Liz and I have decided that the holidays need to be further spread apart. How do we talk to Congress about making that happen? Just kidding! We don’t need to go down that rabbit hole--we are already busy enough. This is about being in control and how we are going to respond to certain situations that are going to come up in your business. What acti…
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Are you giving clients the yearning for more? Showing passion is one of the most important things you can do as a business to demonstrate to your clients what it is that you are bringing to the table. Passion for my work is why I get up in the morning and being excited about what the day holds---and have an eagerness to jump into it. It’s not alway…
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Cheryl the “easy-chair” psychologist is back today and we are going to throw a little reverse psychology at you! Have you ever thought about throwing all the negatives on the table to reinforce positive thoughts in your client? Whoa--I know it seems a little crazy. BUT disarming people with an approach that is not expected can work beautifully, if …
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Are you really considering where the interior design industry (and market) are going today? How you got started in this business is NOT what is going to keep you relevant. This is one of the fastest growing and ever-changing industries out there and we as business owners must be thinking about and asking your clients for feedback. Feedback should b…
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Today's episode is about the cost of doing business. Optics matter. Client's trusting you know how to manage money--matters. Understanding there is no free lunch--matters. Here is the drum roll take away. It takes money to make money. Ta da! Professional designers understand that it costs money to travel to market to learn about the products they s…
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Why are selling products a win? Cheryl and Liz delve into the balance between selling design services and products and unveil key strategies for successful navigation of the procurement process. Selling product is not for the faint of heart - you will face challenges in managing inventory, shipping and managing vendor relationships but is worth it …
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Today, Cheryl and Liz focus on the difference between the calls to "charge what your worth" vs charging your value. Are you choosing to engage with a client simply because they are willing to pay your hourly rate, or is it because their project will bring real currency in terms of value to your firm? Have you set an hourly rate arbitrarily with no …
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Summary Do your clients have a fear of creativity? In this episode, Cheryl and Liz dive into the art of building strong client relationships by addressing and alleviating the client's fears during the design process. The episode demonstrates the importance of understanding clients' psychology and the need to create unique, growth-inducing experienc…
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The word “transparency” has been hijacked. Cheryl and Liz discuss the cake story and how it relates to business by stressing the importance of clear communication, pricing, and setting expectations with clients. They emphasize building trust from the start and having a structured business plan to succeed in the design industry. Designers should be …
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Cheryl does not hold back today on how she feels about being “overwhelmed.” In their conversation, Cheryl and Liz discuss the influence of negativity within our language on one's mindset, self-assurance, teamwork, and client relationships. As you reflect on their discussion, remember two key points: Resilience is king & Confidence is the currency o…
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If your goal is to become a full-service design firm, it's important to embrace innovative design and challenge your clients to do the same. You must push yourself beyond your comfort zone to persuade clients to explore unfamiliar territory. You're not merely a personal shopper but a designer who brings ideas to life, overseeing a project from ince…
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"Are you ready for this?? I think you are! My contention is designers do not hire soon enough. They are driving the boat trying to navigating the rough currents alone. Don't let this be you--Look for an integrator to climb into the boat with you. ( And if you are an integrator and need the visionary to get you onto a bigger boat--well that can happ…
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If you are dissatisfied with your current client base or having issues with clients not trusting the process, consider reframing your marketing efforts. In this episode, Cheryl and Liz discuss the importance of how you market your firm in the ways that you probably do not often think about.. When you undervalue your creative skills by “discounting”…
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Welcome to the inaugural episode of the Damn Good Designer, where Cheryl and Liz of In Detail Interiors will share invaluable insights on building your successful design business with no topic off the table. Today they focus on a successful initial consultation. It might surprise you what Cheryl refuses to do or discuss when meeting the client for …
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Join Cheryl Kees Clendenon and Liz Lapan, the dynamic duo behind the visionary and integrator balancing all the moving parts of a full service interior design firm in their no-nonsense and thought-provoking podcast, the Damn Good Designer. Each episode is full of damn good truths and real talk as they share invaluable insights on how to run and bui…
  continue reading
 
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