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How to get your clients to trust the process every single time Ep 8
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Summary
Do your clients have a fear of creativity? In this episode, Cheryl and Liz dive into the art of building strong client relationships by addressing and alleviating the client's fears during the design process. The episode demonstrates the importance of understanding clients' psychology and the need to create unique, growth-inducing experiences while considering the significance of empathy and highlighting the challenges of balancing innovation with budget constraints and timelines. Cheryl and Liz provide valuable strategies and examples to enable business owners to navigate client concerns, foster trust, and deliver outstanding design outcomes.
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In this Episode:
- [0:45] Cheryl discusses how to build solid relationships with clients who are threatened by their own fear during presentations.
- [7:19] Cheryl emphasizes the importance of recognizing and addressing clients' fears and uncertainties to secure a successful design outcome and how to overcome them.
- [10:01] Liz and Cheryl highlight the value of creativity in leadership and the challenges of balancing creativity with budget and timelines by organizing and addressing potential concerns before presentations to clients, ensuring intelligent communication and successful project implementation.
- [14:44] Empathy is important in understanding the client's fears and concerns. Cheryl and Liz share examples of how they addressed their clients.
- [20:20] Clients may initially reject design ideas without fully understanding the benefits, leading to a change of heart once the design is presented. Design rationale and visual openness of a space need to be considered, rather than simply following trends.
- [25:10] Cheryl and Liz emphasize the need to look beyond what is accepted or expected, and instead focus on creating new and unfamiliar experiences that lead to growth and development while also understanding clients' psychology when designing, as they may fear being rejected by their peers or not fitting in with the norm.
- [39:16] Cheryl's damn good truth
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ABOUT THE HOSTS:
Cheryl Kees Clendenon
2021 KBB Person of the Year
2022 Design Studio winner Dallas Arts Awards
2021 Changemaker Design Hounds
Interior Design Business Coach since 2017
Liz Lapan
VP of Everything, Interior Designer,
Work Wife, Team Cook, Unicorns
36 episodes
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