))
This Just Takes the Cake Ep 7
Manage episode 381474522 series 3509706
Content provided by Cheryl Kees Clendenon and Liz Lapan, Cheryl Kees Clendenon, and Liz Lapan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cheryl Kees Clendenon and Liz Lapan, Cheryl Kees Clendenon, and Liz Lapan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The word “transparency” has been hijacked. Cheryl and Liz discuss the cake story and how it relates to business by stressing the importance of clear communication, pricing, and setting expectations with clients. They emphasize building trust from the start and having a structured business plan to succeed in the design industry. Designers should be asking themselves "How can I improve transparency and communication in my business to build trust and better serve my clients?" Cheryl provides invaluable insights into solving this problem and achieving success in the design industry.
The Damn Good Designer magazine is out!
Click here to read it!
In this episode
[0:33]Cheryl and Liz discuss their recent projects and what is going on in their business today.
[5:21] The word "transparency" is overused in the interior design industry, and what should it actually mean in the context of business by understanding business and processes in order to be able to sell your services.
[8:21] Cheryl talks about baking a cake and how this can relate to your business
[11:25] Managing client expectations emphasizes the importance of explaining why you do what you do. The ideal customer wants a seamless cake-buying experience, including quality ingredients and a reputable baker.
[14:37]Cheryl emphasizes the importance of building trust with clients from the beginning, laying a strong foundation for every decision made and communication.
[21:44] You need to have clear communication in business to avoid confusion and foster the connection you need to have with your client.
[25:44] Having a business plan (or a recipe) and a system for charging clients is crucial for designers to run their businesses effectively.
[29:16] Cheryl and Liz encourage small business owners to be brave and take risks to succeed. There are many ways to approach business and it is important to find a unique approach that works for each individual or company.
[33:02]Cheryl wishes that designers would start taking responsibility and not blaming clients for design issues and instead develop the proper communication and understanding between each other.
[37:17] Liz highlights the benefits of a flat fee model, including more transparency and engagement from clients, and the potential for better scalability in the business.
[42:57]Cheryl’s damn good truth
RESOURCE LINKS:
The Business of Kitchen & Bath
PRESALE ENDS OCTOBER 31ST!!
Want to recession proof your business? Become the expert in the room. Let Cheryl and Liz help YOU do it.
Cheryl's excitement for kitchens and baths is contagious! Gain extended knowledge in kitchens, baths, remodels, and new construction and how to anticipate the needs of clients and contractors.
Sponsored by: The Design Paradigm
Disruptive Reinvention. Are you ready?
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs. The Interior Design Paradigm - Website
Small Business - Think Big - Facebook
ABOUT THE HOSTS:
Cheryl Kees Clendenon
2021 KBB Person of the Year
2022 Design Studio winner Dallas Arts Awards
2021 Changemaker Design Hounds
Liz Lapan
VP of Everything, Interior Designer,
Work Wife, Team Cook, Unicorns
36 episodes
Share
