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(TRAILER ONLY) What does the client get when they buy your creative vision? Ep 18
Manage episode 400764764 series 3509706
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How do you determine what your client is really entitled to when they are buying your creative skills? We are discussing the value of an intellectual property, what it is, why it’s important and how to deal with clients with the finish deliverables, and the work that goes along behind it.
You need to think about how you are presenting what it is that you were selling to the client. You are selling the creative vision, not the parts and pieces. That is what you own as your own intellectual property. The key idea here is to make sure you are outlining at much as possible what your work product for your firm looks like.
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