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(TRAILER ONLY) The Power of Positioning - Ep 39
Manage episode 431404137 series 3509706
Content provided by Cheryl Kees Clendenon and Liz Lapan, Cheryl Kees Clendenon, and Liz Lapan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cheryl Kees Clendenon and Liz Lapan, Cheryl Kees Clendenon, and Liz Lapan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are your clients receiving and perceiving what you say to them properly? What you say, how you say it, and why you say it is vital to communicate the value and professionalism your firm offers through strategic and consistent positioning. This means understanding and committing to your target audience, being aware of how you position your firm, and not trying to appeal to everyone. Why?
Positioning is crucial for attracting and retaining clients who truly appreciate your work--the key to successful client relationships! Learn how Cheryl uses strategic positioning in her every aspect of her business and how you can start doing this also!
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The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
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