How to Communicate in a Crisis, With Brent Colburn

Dastardly Cleverness in the Service of Good

Brent Colburn’s experience goes back to the Al Gore presidential campaign in 2000, through Howard Dean’s campaign in 2004, both Obama campaigns, FEMA, Homeland Security, HUD, and to the Pentagon, where he was in charge of communications for the Defense Department. After that, he led communications for Mark Zuckerberg and Priscilla Chan’s Chan Zuckerberg Initiative, and he is now the Vice President for Communications and Public Affairs at Princeton University. Along the way he was a fellow at Harvard’s Kennedy School of Government.

In this episode, we hear Brent's insights on how we should deal with the coronavirus crisis, and what he’s learned from dealing with other high-stakes crises during his career.