With Guest Jennifer Belissent: Data Driven CX in the Telco Industry

Data Driven CX

Meet Jennifer Belissent, customer-facing, data-driven strategy professional with vertical industry and technology domain knowledge, currently Principal Data Strategist at Snowflake. As our guest in this episode of the Data Driven CX podcast series, she will put a spotlight on what data means within Telco companies and beyond. She will share some fascinating examples of how Telcos have contributed to consumer or citizen experiences by sharing data with other organizations. From a business perspective she will highlight how data can be leveraged internally or monetized as ‘data products’, ultimately contributing to better customer experience.

In this episode, you will hear:

• How Telcos - with their extensive subscriber data, call data, network traffic data - can support and accelerate digital transformation not only within their own organizations but also in other industries and public sector
• How broad based transformation requires everyone to understand data, the value of data, and how it can be used across the organization
• A great story of Telco providers joining forces to support young people in getting a credit score
• How the best ‘data products’ are the ones that are bringing together multiple sources – adding that value and giving that insight you would not otherwise have

Some resources to learn more:

Infographic: 5 Ways Data Supercharges Telecoms Transformation

E-book: Redefining modern master data management in the cloud for Telecommunications

Customer story: Leading Telco focuses on customers and becoming one of Australia’s most-loved service brands

Informatica Telco Solutions
Informatica and Snowflake

Connect with Jennifer on Linkedin