Discover a whole new take on Artificial Intelligence with Squirro's educational podcast! Join host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and their incredible impact on society, and y ...
…
continue reading
Content provided by Bedrock Intelligence / ReMotive Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bedrock Intelligence / ReMotive Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Garrison Cummings · Business Intelligence Manager · Green Bay Packers // Bedrock @ LAPIPA_Studios
MP3•Episode home
Manage episode 287906361 series 2897879
Content provided by Bedrock Intelligence / ReMotive Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bedrock Intelligence / ReMotive Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin. The Packers compete in the National Football League (NFL) being the 3rd oldest franchise in the NFL, dating back to 1919. The Packers are the only non-profit, community-owned major league sports team based in the US.
Their Business Intelligence office is managed by Garrison Cummings, a professional whose passion is leveraging data insights into successful business outcomes. His knowledge of the digital marketing realm and expertise in data analysis has allowed him to gain a great understanding of their fanbase customer journey and he now excels in creating marketing analytics business plans to drive revenue at each stage of the customer journey.
In today's podcast we discuss with him the evolution of data analytics, from the traditional Business Intelligence point of view to how companies are commencing to embed Data Science capabilities transversally across all business units. Garrison describes this evolution within the Packers very vividly, also sharing key insights on the different initiatives that he has led in the past and the analytical vision and mission that the Packers now have set for themselves for the years to come.
Garrison has over 14 years of valuable experience in the e-commerce, catalog, and sports marketing categories, specialising in data practices that relate to web analytics, mobile analytics, SEO/SEM, and e-commerce merchandising.
…
continue reading
Their Business Intelligence office is managed by Garrison Cummings, a professional whose passion is leveraging data insights into successful business outcomes. His knowledge of the digital marketing realm and expertise in data analysis has allowed him to gain a great understanding of their fanbase customer journey and he now excels in creating marketing analytics business plans to drive revenue at each stage of the customer journey.
In today's podcast we discuss with him the evolution of data analytics, from the traditional Business Intelligence point of view to how companies are commencing to embed Data Science capabilities transversally across all business units. Garrison describes this evolution within the Packers very vividly, also sharing key insights on the different initiatives that he has led in the past and the analytical vision and mission that the Packers now have set for themselves for the years to come.
Garrison has over 14 years of valuable experience in the e-commerce, catalog, and sports marketing categories, specialising in data practices that relate to web analytics, mobile analytics, SEO/SEM, and e-commerce merchandising.
21 episodes
MP3•Episode home
Manage episode 287906361 series 2897879
Content provided by Bedrock Intelligence / ReMotive Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bedrock Intelligence / ReMotive Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin. The Packers compete in the National Football League (NFL) being the 3rd oldest franchise in the NFL, dating back to 1919. The Packers are the only non-profit, community-owned major league sports team based in the US.
Their Business Intelligence office is managed by Garrison Cummings, a professional whose passion is leveraging data insights into successful business outcomes. His knowledge of the digital marketing realm and expertise in data analysis has allowed him to gain a great understanding of their fanbase customer journey and he now excels in creating marketing analytics business plans to drive revenue at each stage of the customer journey.
In today's podcast we discuss with him the evolution of data analytics, from the traditional Business Intelligence point of view to how companies are commencing to embed Data Science capabilities transversally across all business units. Garrison describes this evolution within the Packers very vividly, also sharing key insights on the different initiatives that he has led in the past and the analytical vision and mission that the Packers now have set for themselves for the years to come.
Garrison has over 14 years of valuable experience in the e-commerce, catalog, and sports marketing categories, specialising in data practices that relate to web analytics, mobile analytics, SEO/SEM, and e-commerce merchandising.
…
continue reading
Their Business Intelligence office is managed by Garrison Cummings, a professional whose passion is leveraging data insights into successful business outcomes. His knowledge of the digital marketing realm and expertise in data analysis has allowed him to gain a great understanding of their fanbase customer journey and he now excels in creating marketing analytics business plans to drive revenue at each stage of the customer journey.
In today's podcast we discuss with him the evolution of data analytics, from the traditional Business Intelligence point of view to how companies are commencing to embed Data Science capabilities transversally across all business units. Garrison describes this evolution within the Packers very vividly, also sharing key insights on the different initiatives that he has led in the past and the analytical vision and mission that the Packers now have set for themselves for the years to come.
Garrison has over 14 years of valuable experience in the e-commerce, catalog, and sports marketing categories, specialising in data practices that relate to web analytics, mobile analytics, SEO/SEM, and e-commerce merchandising.
21 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.