Guilt-Free Indulgence with Yu Foods. In Conversation with Bharat Bhalla and Varun Kapur

De Zero Stories

Do Yu feel guilty while consuming packaged foods owing to their artificial ingredients, added preservatives, synthetic taste or nutritional deficiency? Keeping you in mind, Yu has re-imagined packaged foods and developed wholesome Instant Meal Bowls while eliminating ALL of the above adversities. Eating clean is increasingly becoming a lifestyle. Consumers today are conscious about their health, dietary intake and nutrition in the foods they consume. Keeping these consumer preferences in mind, Yu has crafted a range of delicious Instant Meal Bowls that contain ZERO preservatives, additives, artificial flavourings or colours. Developed using advanced lyophilization technology, chef-curated artisan recipes and natural ingredients only, Yu’s meal bowls retain their original taste and aroma while enjoying a non-refrigerated shelf life of 12 months. The brand’s philosophy is to bring Yu – the consumer, healthy packaged foods that are wholesome, delicious, full of nutrition, preservative-free and made using recognizable, natural ingredients only. This disruptive consumer foods brand “Yu” is Founded by Bharat Bhalla and Varun Kapur, two serial investment professionals who share a common penchant of discovering delicious foods while remaining conscious of what they eat. Their lifestyles often entailed significant travel but they tried not to compromise on the quality of foods they consumed. This passion for discovering wholesome foods that were easily accessible led them on a journey to re-imagine consumer packaged foods. While exploring and experimenting with various food technologies, they identified a significantly advanced bio-chemistry process used in the 2020 NASA Space X mission to the International Space Station that provided healthy everyday meals to its astronauts in outer space! Their curiosity to better understand this advanced lyophilization technology led them to invest in a lab-scale equipment. By combining the most advanced food science technology and culinary arts of expert chefs, they were able to re-imagine the future of consumer packaged foods – ‘Instant Meal Bowls’ that combine gourmet flavours and nutrition without the use of any preservatives or artificial ingredients! What started in a 12 ft by 8 ft make-shift R&D facility with small lab-scale equipment in mid-2020, has now culminated into a commercial scale fully integrated 12,000 sq ft advanced, state-of-art, commercial-scale food-lab in Gurgaon, India. ‘Clean Label’ Foods crafted by Culinary Chefs and preserved using Advanced Technology The Yu Differentiator ● 0% usage of preservatives, additives and artificial ingredients ● 100% taste, aroma and texture ● 100% natural ingredients ● Wholesome and full of nutrition ● Refrigeration free shelf life of 12 months ● Ready in under 5 minutes by simply adding hot water Customers can spot Yu’sproducts on shelves of Reliance Smart & Signature, Spencers, SPAR, Modern Bazaar, Needs Supermarket and several other modern / general retailers in Delhi NCR. Apart from an e-commerce enables proprietary website, customers pan-India can purchase Yu’s products on partner e-commerce platforms like Amazon, Flipkart, Cora Health and in Delhi NCR on platforms like Big Basket, Grofers, Swiggy.. www.yufoodlabs.com