Season 5, Episode 8: The Number One Thing You Know You Need to Do But Don’t: Hire More Salespeople

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In Season 5, Episode 8 of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Brian Steele tackle a critical yet often overlooked issue in the automotive industry: the urgent need to hire more salespeople. This episode delves into the widespread reluctance that plagues 80-96% of dealerships, preventing them from expanding their sales teams despite knowing its importance.

The discussion covers the various concerns that hold dealerships back, including financial constraints, the fear of overstaffing, and the challenges of finding qualified candidates. The hosts highlight how this chronic under-hiring negatively impacts dealership performance, customer service, and overall profitability. Through their insights, they aim to shed light on the severity of the issue and offer practical advice for overcoming these barriers, ultimately encouraging dealerships to make the crucial decision to hire more salespeople.

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