Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Data Drive: Navigating Automotive Advertising in 2024
Manage episode 395718125 series 2420354
Content provided by Herb Anderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Herb Anderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Christian and I are delving into the crucial realm of first-party data, unraveling its essence, exploring its implications for advertising strategies within the automotive industry, and, most notably, deciphering how to harness its power in 2024 amidst the unpredictable market landscape. Ensure you stay tuned until the end to glean insights into my strategic recommendations for navigating the upcoming year.
📞 Connect - 707.342.8808 🎩 LinkedIn - linkedin.com/in/christianferrer
💻 Website - https://www.demandlocal.com
📧 Email - christian@demandlocal.com
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...
🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰: 00:00 Introduction. 06:00 How to leverage CRM data to connect with current customers 13:00 How companies like GOOGLE understand the value of traditional advertising 23:00 How DT Vendor Management Solution helps dealers 27:23 What is first-party data? 29:00 What does cookiless mean for car dealers? 33:00 You have a $25K budget. How do you spend it? 38:10 Herb's budget allocation 42:44 The next five years Subscribe to My Channel:
YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
--- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
172 episodes
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Manage episode 395718125 series 2420354
Content provided by Herb Anderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Herb Anderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Christian and I are delving into the crucial realm of first-party data, unraveling its essence, exploring its implications for advertising strategies within the automotive industry, and, most notably, deciphering how to harness its power in 2024 amidst the unpredictable market landscape. Ensure you stay tuned until the end to glean insights into my strategic recommendations for navigating the upcoming year.
📞 Connect - 707.342.8808 🎩 LinkedIn - linkedin.com/in/christianferrer
💻 Website - https://www.demandlocal.com
📧 Email - christian@demandlocal.com
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...
🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰: 00:00 Introduction. 06:00 How to leverage CRM data to connect with current customers 13:00 How companies like GOOGLE understand the value of traditional advertising 23:00 How DT Vendor Management Solution helps dealers 27:23 What is first-party data? 29:00 What does cookiless mean for car dealers? 33:00 You have a $25K budget. How do you spend it? 38:10 Herb's budget allocation 42:44 The next five years Subscribe to My Channel:
YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
--- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
172 episodes
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Similar to DEALER TALK
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
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